Promonews - 10th Nov 2020

Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos and commercials, with his arrival coinciding with that of Sana Khan, who has joined the music team at the London-based company with a responsibility for creative strategy and partnerships.

Lappin, a London-based director and photographer, is officially joining the Agile roster, nearly ten years after making his first ever music video out of the Agile offices. Since then he has built an acclaimed body of work, renowned for displaying a combination of authenticity and cool, and collaborated with some of music's biggest names, including A$AP Rocky, Post Malone, Mura Masa and Usher.

The quality of Yoni’s work speaks for itself, we're thrilled to have him join the roster. 

In the past year he reunited with Mura Masa to direct two videos for the artist, including Deal Wiv It, featuring Slowthai. The video - featuring a slow motion shot of the rapper running headlong through a Belgrade neighbourhood - was nominated for Best UK Dance/Electronic UK video at this year's UKMVAs, and has a Vimeo Staff Pick.

"I’m super excited and honoured to be joining Agile," says Lappin. "I feel a shared sense of deep ambition and passion from Myles [Payne, MD of Agile] and the team here and I’m grateful to be at a home that will support and allow me to flourish as I progress across music videos, commercials and film."

Meanwhile, Sana Khan has joined the team at Agile to work on creative strategy and partnerships, having previously worked as an artist and project manager at Intermusica. Khan will be working closely with directors to further strengthen their portfolios, building closer relationships with labels and artists, and scouting and developing new talent.

"I’m thrilled to be joining Hayley [Williams, Agile head of music] and Myles to work on creative strategy for our directors," she says. "It’s clear Agile have a commitment to finding and developing a wide range of talent, as shown by the strength and diversity of their roster. I’m really excited to help them continue to grow and innovate - especially at a moment when film is more important than ever in bringing musicians closer to their fans." 

Hayley Williams adds that the addition of Yoni Lappin to the roster and Khan to the Agile 'backroom' staff heralds the next chapter of creativity for the company. "The quality of Yoni’s work speaks for itself, we are thrilled to have him join the roster and to be developing more exciting projects with him," she says.

"I'm also very happy to welcome Sana to the team. Her in-depth knowledge of the music industry and understanding of the creative process mean that we can fully support all of our directors in making the best work possible."

• Watch Yoni Lappin's showreel at Agile Films here

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    Promonews - 10th Nov 2020

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