Madness 'Mr. Apples' by Jim Canty
Jim Canty's video for Madness' first single in three years tells the story of a complex and hypocritical protagonist: the eponymous Mr. Apples.
Using cool set design, some almost Vaudevillian visual effects, and with band sax player Lee Thompson playing the role of the blustering antihero, as told through a conversation between him and Suggs as his sceptical psychoanalyst.
Never a band to take themselves too seriously, the video mixes some great imagery with some very tongue-in-cheek performances from all involved.
|Production Company||Kode Media|
|Executive Producer||Nathan Killham|
|1st AD||Kerry Green|
|Director of Photography||Davey Gilder|
|Focus Puller||Scott Williams|
|2nd AC||Chris Hayden|
|Art Director||Felix Coles|
|Director's Representation||Carrie Sutton|
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