Luke Bather - 12th Sept 2016

Jim Canty's video for Madness' first single in three years tells the story of a complex and hypocritical protagonist: the eponymous Mr. Apples.

Using cool set design, some almost Vaudevillian visual effects, and with band sax player Lee Thompson playing the role of the blustering antihero, as told through a conversation between him and Suggs as his sceptical psychoanalyst.

Never a band to take themselves too seriously, the video mixes some great imagery with some very tongue-in-cheek performances from all involved.

PRO Credits


DirectorJim Canty
ProducerRob Jelley
Executive ProducerNathan Killham
1st ADKerry Green
Director of PhotographyDavey Gilder
Focus PullerScott Williams
2nd ACChris Hayden
GafferPaul Burns
Art DirectorFelix Coles
WardrobeKerry Mcrobb
Make-upGemma Stafford
EditorBen Crook
Editing companySpeade
ColouristDuncan Russell
Grading companyFinish
CommissionerCynthia Lole

Luke Bather - 12th Sept 2016

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