Nina Nesbitt muses about the transient nature of modern relationships in Chewing Gum, with a dynamic and sexy video directed by David Higgs. 

In it, we follow a chain reaction of hookups, watching people drift swiftly from one relationship to the next in the span of a few seconds, getting thrown into one steamy affair and on to the next. Staying true to the lyric 'how come you still think that you're the one / baby I'm just chewing gum until the flavour's gone' we end on a steamy shower scene with Nina, before the wall behind her is pulled away and she runs to the getaway car with her next lover at the wheel. 

DAVID HIGGS:

"I was very happy to win this pitch and it was quite a tough one to piece together. I'm still not sure how we managed to pull it off and shoot it in a day but somehow we did, all thanks to a fantastic crew who really went the extra mile this time.

"Huge thanks to Arthur Mulhern and his team, Luke Goodrich, Alasdair Mitchell and all of rumble, Oisin O'Driscoll and The Mill for their lovely grade, and especially the art-director and magician that is Luke Morris-Moran and his crew, who did what Jesus managed to do with a fish once. Very much appreciated, everyone."