Cat Velez - 18th Apr 2016

James Copeman has directed some appealing offbeat sexiness in his colour-coded pop video for Bloc Party's Virtue. 

The clip boasts pleasing colour combinations as turquoise-skinned people get up to sexually suggestive shenanigans in vibrantly-coloured spaces. To the pulsing beat of the music, a a hand inches towards a groin, fingers dip into egg yolks and a lady's tongue moves towards a rather phallic looking cactus...


"It was a pleasure to finally get to work with Bloc Party. The band wanted a video that would visualise every aspect of the music. I approached this with colour and dance. The imagery starts off with this idea but gradually I wanted to trick the viewer into falling from virtue and turn their minds onto sin therefor allowing the imagery of dehumanised bodies to become increasingly sexualised."

PRO Credits


DirectorJames Copeman
Production CompanyAgile Films
ProducerKat Cattaneo
Director of PhotographyColm O'Rourke
Hair & Make-upJojo Copeman
StylistSarah Marie Collins
Art DirectorLucie Red
Production AssistantRia Hanish-Oaks
EditorNikki Porter
Editing companyFinal Cut
ColouristHoumam Abdallah
Grading companyElectric Theatre Collective
Director's RepresentationOB Management
CommissionerCarrie Sutton

Cat Velez - 18th Apr 2016

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