Andy Mihov directs a romantically wistful promo for singer Elena Flury's Hold It All Together, depicting an all-too-universal experience - the point in a relationship where it's coming to an end but neither know how to pull the plug. Through a series of cinematic vignettes, we see Elena and her love interest (played by Mats Lehmann) in a painful tug of war. Instead of focusing on any kind of argument or disagreement, Mihov brings the visual to life by presenting the moments in between - the awkward gaps in conversation, stolen moments of introspection. As a result of this artistic approach and some beautiful cinematography and art direction, the video perfectly encapsulates the ethereal nature of nostalgia, balanced with a sense of grounded realism. "My collaborations with Elena have yielded some of my favourite work and I’m always thrilled when we get together," Mihov explains. "When the idea came to me, I instantly gelled with it because in my own way I’ve lived that story, as I’m sure many others have."I’m fascinated by the nostalgia and melancholy of teenagerhood and our young adult years. Every emotion and situation seem so much more alive, present, and urgent than they sometimes really are if we were to observe them through the lens of adulthood and experience."Our first loves and breakups are monumental, and we carry them with us throughout our lives one way or another. For me, there is a certain sense of humour in that as well. Elena loved the idea of both taking the subject seriously and poking a bit of fun at the drama."When I was growing up, I remember watching Brazilian telenovelas with my grandmother after school, so that found its way into the expression of the story as did the idea of the apple which features prominently in Greek and Norse myths as a symbol of beauty and discord. To me an important element was also the dissociation and inner turmoil of Elena’s character that we weaved in through more abstract visuals."As with our first collaboration, we were a small production. I’m always vindicated in my belief that it really isn’t the size of the crew, it’s how much fun people are having and how strong the team spirit and creative exchange is on set. It was great for this one and what we achieved on the limitations we had, I’m very proud of that."

Charlotte Rutherford pays homage to mid-Noughties aesthetics in this dreamy promo for Pinkpantheress, featuring Central Cee.The video for Nice To Meet You boasts bright white backdrops, lo-fi graphic elements and era-specific fonts, giving the visual a nostalgic, vibrant vibe that toes the line between slick and tongue-in-cheek. Sickly sweet and sentimental, the visual references are on-point, the flying paper plane device through the video adds a postmodern touch as it finally breaks through the fourth wall of the studio-set video.But most impactful of all is the fiercely energetic choreography by UKMVA winner Shay Latukolan. You could break into a sweat just watching it.

Joel Barney directs a cinematic performance promo for Arlo Parks's cover of the Jai Paul track Jasmine, shot at Coney Island beach, using the iconic backdrop to provide a wistful and nostalgic vibe.Playing out in a transcendent, relaxed way, the video is dreamlike in its presentation, and is elevated by the evocative cinematography. "We wanted to create a video in which Arlo's performance was at the centre," Joel Barney explains. "She is such a captivating performer, we wanted to really allow the audience to take in an intimate performance from her, creating a space in which her performance shines through."Barney adds that he and Parks wanted motion and movement to be at the core of the video."Arlo and I spoke a lot about the way Wong Kar Wai uses motion in his work, which was something we wanted to explore in the video. Using in camera techniques like dropped shutter, long static zooms and also having the subway almost acting as a character in some ways, creating this constant sense of movement."We were up at the crack of dawn catching sunrise, but the stunning gradient sky we got down on the beach made the early morning well worth it."

Jeremi Durand directs an inspired promo for French slam poet and lyricist Fabien Marsaud, aka Grand Corps Malade. The video for Retiens Les Rêves presents a series of evocative, slow-motion vignettes, exploring human nature and the connection we share with those around us.Imbued with a sense of wistful nostalgia, the video presents memories in motion, snapshots of life that pass by silently but become part of the fabric of who we are. Durand has achieved a real feat with this video - the ability to make viewers look inward and think about similar moments of their own lives, making the ultimate connection to the visual.

King Krule self-directs a wistful promo for If Only It Was Warmth, under his real name Archy Marshall. The video sees Marshall travelling solo with a cactus, as he experiences a series of unusual, abstract visions. Shot in black and white, the promo is reminscent of early black and white films, with a stripped-back yet focused aesthetic.Featuring a drawn-out steadicam shot at the start - and a questionable demise for the cactus in question - the video starts with a hook which lingers throughout, questioning the reality of what we see on-screen from that moment on.

A couple relive the nostalgia of their relationship through interpretive dance, in Barry Steele's wistful promo for Eventually Epic. Shot against desolate New York City streets during Covid lockdown, the mainly black and white, stripped-back aesthetic perfectly complements the track, and keeps the focus on the pensive choreography. Choreographed and performed by Jillian Linkowski and Razvan Stoian, the video recently premiered at Battery Dance NOW, a program of three contemporary dance works at NY Live Arts in Chelsea.