King Krule 'If Only It Was Warmth' by Archy Marshall
Rob Ulitski - 8th June 2023
King Krule self-directs a wistful promo for If Only It Was Warmth, under his real name Archy Marshall.Â
The video sees Marshall travelling solo with a cactus, as he experiences a series of unusual, abstract visions.Â
Shot in black and white, the promo is reminscent of early black and white films, with a stripped-back yet focused aesthetic.
Featuring a drawn-out steadicam shot at the start - and a questionable demise for the cactus in question - the video starts with a hook which lingers throughout, questioning the reality of what we see on-screen from that moment on.Â
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Rob Ulitski - 8th June 2023
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Credits
Production/Creative
- Director
- Archy Marshall
- Producer
- Anna Butler
- Production Company
- GW
- Executive Producer
- Aaron Z. Willson
Camera
- Director of Photography
- Pete Bishop
- Steadicam
- Devan Clarke-Sheward
Lighting/Grip
- Gaffer
- Harrison Newman
Wardrobe
- Stylist
- Ellie Rimmer
- Make-up
- Amie Harfield
Editorial
- Editor
- Dave Davies
Grading
- Colourist
- Connor Coolbear
- Colour Producer
- Oliver Whitworth
- Colour Producer
- Olivia Jessop
- Colour grade company
- EC
Other credits
1st AC
Milo Brown
2nd AC
James Tilyard
Spark
Joe Kennedy
Runner
Lily Dizdar
Stunt Coordinator
Dean Forster
Animal Handler
Trevor Smith
Edit Producer
Francesca Cavolina
Edit Producer
Harriet Cawley
Edit House
Marsheen
Medic
Elton Alexander
Kit vehicle driver
Chris Prendergast
Management
September Management
Manager
Theo Lalic
Commissioner
Scott Wright
Rob Ulitski - 8th June 2023