Amsterdam-based creatives Luna Maurer, Roel Wouters and Jonathan Puckey (AKA Moniker and Studio Puckey) deliver a unique worldwide sketch collaboration with the help of you, the viewer.Following the protagonist Laura through her work day, viewers (referred to here as 'Lines') are asked to help sketch and draw over various parts of the video to help improve things for her. All of your drawings are recorded, and every hour a fresh composite is made from said recorded drawings. That means that every time you watch this video, there's going to be something different, and every hour the video is evolving into something totally new.It's the latest result in a long and highly creative relationship with the Dutch art-rockers zZz, which includes Wouters' masterpiece zZz is playing: grip. Although this being the internet, and the possible number of sketches seemingly infinite, it quickly gets a bit Jackson Pollock.• WATCH HERE

We Are From LA deliver an interactive video where you, the viewer, get to choose your own couple and let them run through a glorious neon noir world.With a cast of 20 (and thus a possible 100 combinations), you can pick a couple of any age, race or gender and mix and match how you see fit simply by clicking on the person you want to swap out. For those amongst you that have always dreamed of godlike cupid powers, this is your chance at a dry run.The most striking thing about this video (beyond the incredible set design, costume and casting) is the sheer mammoth undertaking of the choreography from everyone involved. A smooth camera glides through the set and each and every cast member takes the same steps to give you the feeling of a fluid, continuous take. Awesome.

A brilliant foray into the world of 3D and VR here by Debbie Scanlan and Liz Adams, better known as De La Muerte, for Kyla La Grange's Hummingbird.The video - in which a car, a horse and some dancers occupy the infinite beauty of the feathered cosmos in order to battle through various and sundry existentialist quandaries - is a disorientating swirl of colour and dance that plays with the viewers' perception of time. Look one way and you'll be mesmerised by slow motion fluid moves, but flip your head 180 degrees and you'll see a similar looking scene that feels entirely different: played in reverse with choreography designed to feel like a battle.Hats off to De La Muerte - particularly for working so well with a horse in the dark. The payoff comes with some truly epic-looking imagery.

Nexus Productions have catapulted their way into the world of VR with this looping and surrealist visual experience lead by director Eran Amir.The 360-degree clip for Chapita by Mind Enterprises uses dancer and choreographer Mimi Jeong over and over again - she seemingly replicated an infinite number of times as the song progresses, performing various small visual tasks that seem to loop impossibly. It's a clever and fun video that houses plenty of visual treats no matter where you look. And believe me, there are a lot of places to look.Whilst there's a hell of a lot going on, the video still retains a minimalist aesthetic - which is good because a) it looks great and b) it helps to make sense of the growing mass of Mimis as they spawn all over the place. I'd urge you to watch this video on your VR headset or your phone rather than a computer so you can get the full 360 experience (although if you're anything like me you might find yourself dancing around your office whislt watching it, trying to take it all in).

On one level director Maximilian Neimann's video for German rapper Kontra K's An Deiner Seite (Next To You) is a nailbiting Nordic Noir thriller. But it also happens to be much more. Unit 9 have created the first interactive music video where the user is invited to switch between two timelines - the past and present - to uncover clues to solve a murder mystery. It starts with a fisherman coming across a crime scene in the beautiful setting of a lake house, where he stumbles a weapon, a corpse, a blood-stained boat. But by tapping the space bar on the website, or simply tapping your smartphone, reveals the actual, quite terrifying events (in which Kontra K plays one of the protagonists). The video can be watched in linear format, or on a dedicated microsite for the most optimal experience. As viewers investigate the crime scene, they are encouraged to tap their phone or press the spacebar on their keyboards. Viewers can choose to see the present (don’t press space) or the past (press space). There are clues hidden in the video, but viewers must be clever enough to figure out when to look into the past and when to look into the present. They are given visual clues while they’re watching the video so they know to look for a key moment. Depending on how many of them they find, the video can have three different endings.It's clever and unique, and what really makes it work is the standard to which its been achieved. You wouldn't care to know what happens if this wasn't dramatized to a high level, and from the location to the performances, the photography and the technology, its all here.

Alessandro De Bellegarde has directed this 360° stroll through the streets Kris Roche's hometown of Kyoto, Japan. It's an entertaining performance video which sees the singer - who is of American and Japanese decent - singing his tune through the streets of Pontocho, a prominent Kyoto tourist location, where it is not uncommon to see real practicing Geishas walking around (and you may spot one in the video).And although its nothing more than Roche's performance as he walks, it amply demonstrates the ease-of-use and simple application of the new 360° technology.

Created out of creative agency Goodby Silverstein & Partners and sponsored by Doritos, American hip-hop duo Rae Stremmurd - made up of brothers Khalif and Aaquil Brown - have received this wacky interactive video treatment that is the first of its kind. Over Here is billed as the "music video you build" and relies on multiple viewers' screens coming together to show the full picture. Viewers access the video on overhere.tv, where they can link their phones together. Additional viewers can lead to the unlocking of secret videos featuring real-time commentary or even an 8-bit version of the clip.As the agency puts it, it's the "first music video that gets better with friends." To create the experience, GS&P worked with music producer Mike Will, Director James Larese of Triggr & Bloom and digital production company MediaMonks. "Creating the first ever multi-device, interactive video was a great challenge," added Fredrik Frizell, managing director at MediaMonks Los Angeles. "Just think of syncing a video across an infinite number of screens, with a myriad of extra treats and Easter Eggs for fans to explore, and the result is something out of this world."

It's a big week for interactive videos, and this one involves you (yes, you)! Santigold's Can't Get Enough Of Myself video, directed by Sam Fleischer, really plays on the vanity themes of the song by using your webcam to slap your gorgeous face all over this video.Try to remember though, you're not the only thing that's happening in this video. So do keep a look out for things other than you!Use the link below to watch on Google Chrome.