The latest collab between Jungle's J Lloyd and Charlie Di Placido follows the grand tradition of the band's music videos - and then some. Back On 74 comes as an innovative interactive experience, powered by WeTransfer, as well as the normal video. And its also part of a full visual album of the new Jungle LP, Volcano. The one-take promo is everything you expect from a Jungle video - breathtaking choreography by Shay Latukolan and performances from the regular dancers in Jungle videos, with slick camerawork, and a distinctive aesthetic. It's beautifully lit by DoP Natasha Dursmaa, with sterling work from Steadicam operator Gary Kent.The interactive version was created in collaboration with WeTransfer's in-house creative team and Emmy Award-winning creative studio Nexus Studios. When playing the video on the official WeTransfer-Jungle site, a selection of six unique artworks appear on-screen, populated from a bank of ten thousand created by Josh Lloyd-Watson. The artwork is then made downloadable through WeTransfer, and a hundred lucky viewers also have the chance to find downloadable tickets for upcoming Jungle gigs.And WeTransfer are also benind the making of the entire visual album for Volcano - in which Di Placido and Lloyd explore the relationships of the dancers within the making of a big TV special.
Rob Ulitski - 7 months ago