J Hus 'Alien Girl' by Picnic Studio
Rob Ulitski - 20th May 2024
Picnic, the multidisciplinary studio founded by writer/producer/directors Mina Song and Liam O'Connor, have created a marvellous dual animated video for J Hus where viewers can follow the exploits of Brutal Boy and Alien Girl, flipping between Brutal and Beautiful 'galaxies', courtesy of an interactive platform.
Produced by Partizan Studio, with the interactive experience designed by P4SD Laboratory, Picnic take us into a sexy sci-fi fantasy, with the option to journey with one or the other, or switch repeatedly between the two, as the protagonists progress on their respective mind-boggling adventures before finally connecting.
The concept of having two videos brings to life a track from Beautiful and Brutal Yard (B.AB.Y), J Hus's acclaimed album from last year. Each scene from one is mirrored in the other, where the animation style and narrative structure remains a constant, but some of the content and the colour palette differs. It's wonderfully executed, following the merging of the aesthetics of east and west animation, for which Picnic are renowned.
"We listened to the song and absorbed the lyrics - playful innuendos about sex and sci-fi - and it spawned a whole concept of two videos in two worlds playing out in the exact same time and composition, but with two differing ends of the sexual anxiety spectrum," Picnic explains.
"We were inspired by the separate art departments used on Alien, where Ron Cobb and HR Giger answered their briefs without seeing each other's work until way into production.”
It's not often that such well-realised interactive visuals pop up, and this one truly is a visual feast. Brilliant, trailblazing work - and an exciting use of the capabilities of interactive video.
Watch 'J Hus 'Alien Girl' by Picnic Studio' here
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Rob Ulitski - 20th May 2024
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Credits
Production/Creative
- Director
- Picnic Studio
- Producer
- Leo Green
- Creative Director
- Liam O’Connor
- Production Company
- P
- Executive Producer
- Mina Song
- Executive Producer
- Jenny Beckett
- Executive Producer
- Duncan Gaman
- Head of Music Video
- Lauren Mills
- Production Assistants
- Will Cousins, Sharlene Oola
Animation
- Assistant Director
- Robert Faux
- Compositor
- Chris Sayer
- Background Art
- Hugo Moreno
- Concept Design & Storyboards
- Robert Faux, Thanh Tran
- Animation
- Robert Faux, Havtza, Thanh Tran, Tom Salo, Kata Szilassy
- 2DFX
- Vannah Lenggu
- Clean Up and Colour
- Elpida Fousteri, Katerina Kremasioti, Angeline De Silva Additional Artwork
- Interactive Design
- P4sd.com
- Creative Director
- Joe Furr
- Technical Director
- Tom Watson
- Strategy
- Nicolas Estrup
- Software Engineer
- Hunter Goodreau
Agent
- Director's Representation
- M
Commission
- Commissioner
- Dan Millar
Rob Ulitski - 20th May 2024