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Luke Bather - 20th Apr 2017

Romain Chassaing embarks on an ambitious choose-your-own-adventure project for Naive New Beaters and the result is one of the most creative and engaging interactive videos we've ever had the pleasure of clicking through.

Remember those choose-your-own-adventure books you read when you were a kid? You came to a fork in the road and had to make a choice of which path to take - one leads to glory, the other certain death (or at the very least you end up back on the previous page). Well, this video is essentially the interactive music video equivalent.

Following a man from his last days in college, you navigate through adulthood via a series of moral dilemmas. Will you end up ruling the world, or waste your life playing video games?

It is an incredibly ambitious project, beautifully executed by Chassaing and Solab in their latest collaboration with Naive New Beaters - and the payoff is well worth the effort. The creative range of short vignettes and the various combinations of unlockables will keep you hooked for ages.

Watch 'Naive New Beaters 'Words Hurt' by Romain Chassaing' here

Credits

DirectorRomain Chassaing
Production CompanySolab

Luke Bather - 20th Apr 2017

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