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Luke Bather - 13th Mar 2017

Portugal. The Man hides a toolkit for the resistance inside a video that follows the tropes of rock n' roll excess thanks to Ian Schwartz & Eli Stonberg, aka Fourclops.

Arming yourself against oppression can seem daunting, but there's a comfort in knowing that you can hide the tools to fight back in plain sight. Smuggling practical advice for standing up against a deceitful government into an interactive music video is a genius piece of resourcefulness - the interactive element here being that you have to find easter eggs within the video and click on them to reveal a piece of your resistance toolkit.

There are 30 in total – and you really have to be paying attention to get 'em all on your first try. Fortunately at the end of the video there's a link to all thirty - slow clickers, too, are welcome in the resistance...

Watch 'Portugal. The Man 'Feel It Still' by Ian Schwartz & Fourclops' here

Credits

DirectorFourclops
DirectorIan Schwartz
AgencyWieden + Kennedy
Production CompanyPrettybird
Other creditsInteractive Platform: WIREWAX

Luke Bather - 13th Mar 2017

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