Portugal. The Man 'Feel It Still' by Ian Schwartz & Fourclops
Luke Bather - 13th Mar 2017
Portugal. The Man hides a toolkit for the resistance inside a video that follows the tropes of rock n' roll excess thanks to Ian Schwartz & Eli Stonberg, aka Fourclops.
Arming yourself against oppression can seem daunting, but there's a comfort in knowing that you can hide the tools to fight back in plain sight. Smuggling practical advice for standing up against a deceitful government into an interactive music video is a genius piece of resourcefulness - the interactive element here being that you have to find easter eggs within the video and click on them to reveal a piece of your resistance toolkit.
There are 30 in total – and you really have to be paying attention to get 'em all on your first try. Fortunately at the end of the video there's a link to all thirty - slow clickers, too, are welcome in the resistance...
Watch 'Portugal. The Man 'Feel It Still' by Ian Schwartz & Fourclops' hereFeatured sponsors
Luke Bather - 13th Mar 2017
Credits
Production/Creative
- Director
- Fourclops
- Director
- Ian Schwartz
- Production Company
- P
Misc
- Agency
- Wieden + Kennedy
Other credits
Interactive Platform
WIREWAX
Luke Bather - 13th Mar 2017