Director

Fourclops

Eli Stonberg aka Fourclops is a past master of the interactive video - see his excellent work for <a href="http://www.promonews.tv/videos/2017/03/13/portugal-man-feel-it-still-ian-schwartz-fourclops" target="_blank">Portugal. The Man</a>, Avicii and others. But his and co-director Brinton Bryan&#39;s new Foster The People video in some ways turns the interactive principle on its head. It looks like your Instagram feed, acts like your Instagram feed, but it isn&#39;t - it&#39;s a fake feed that becomes hijacked by the video for Sit Next To Me.One thing for sure, it&#39;s best viewed on your phone. This convincingly detailed creation of a feed (it was written by Brooks Morrison) was made to be viewed vertically on mobile, and it&#39;s an ingenious way to present a song with potential to be one of FTP&#39;s most popular since Pumped Up Kicks.

United States

Judy Craig

Brinton Bryan

Prettybird

Candice Dragonas

Derek Richmond

Carissa Dorson

Richard Theisen

Jeff Cobb

Dawid Krepski

Brooks Morrison

Saul Levitz

Foster The People 'Sit Next To Me' by Fourclops & Brinton Bryan 

Foster The People - Sit Next to Me (Official Video)

Portugal. The Man hides a toolkit for the resistance inside a video that follows the tropes of rock n&#39; roll excess thanks to Ian Schwartz &amp; Eli Stonberg, aka Fourclops.Arming yourself against oppression can seem daunting, but there&#39;s a comfort in knowing that you can hide the tools to fight back in plain sight. Smuggling practical advice for standing up against a deceitful government into an interactive music video is a genius piece of resourcefulness - the interactive element here being that you have to find easter eggs within the video and click on them to reveal a piece of your resistance toolkit.There are 30 in total &ndash; and you really have to be paying attention to get &#39;em all on your&nbsp;first try. Fortunately at the end of the video there&#39;s a link to all thirty - slow clickers, too,&nbsp;are welcome in the resistance...

Ian Schwartz

Wieden + Kennedy

Alternative, Alt-Pop

Portugal. The Man 'Feel It Still' by Ian Schwartz & Fourclops

Carrying on from a run of richly inventive interactive videos at the end of 2013 - including the Bob Dylan Like a Rolling Stone video and the 24 Hour video for Pharrell&#39;s Happy &ndash;&nbsp;comes this latest project from interactive video experts Eli Stonberg and Jeff Greco aka fourclops, who have created True Tube&nbsp;for DJ superstar Avicii.True Tube is an interactive video platform allowing users to &#39;mash up&#39; tracks from Avicii&#39;s album True with their favourite videos on YouTube. As is crucial with all successful interactive music videos, the&nbsp;idea is dead simple to grasp, and it&#39;s very&nbsp;easy to create your own mashups: on the creator page, you select your own YouTube&nbsp;choose an Avicii song and preview your creation. &quot;The idea is based on the concept of synchronicity and was inspired by mashups such as The Wizard of Oz and Pink Floyd&rsquo;s Dark Side of the Moon,&quot; Eli and Jeff explain.But then there&#39;s also a&nbsp;clever bit to make the mashups really work. &quot;To tweak your your remix to perfection, we&rsquo;ve added sync points to the video and audio timelines,&quot; explain Eli and Jeff.&nbsp;&quot;For instance, you can place a sync point on an explosion in the video and line it up with the beat drop in Avicii&rsquo;s track.&quot;No wonder has already proved to be a big hit - it&#39;s already generated thousands of mash-ups.&nbsp;

Avicii 'True Tube' by Fourclops

Eli Stonberg and&nbsp;Jeff Greco - aka interactive video team Fourclops ::) - have put together another charming marvel of modern internetting, this time in the form of a music video that&#39;s also a&nbsp;Colorforms style sticker-book. &nbsp;You&#39;re able to furnish the scenes around producer Takimonster (Jennifer Lee) and singer Gavin Turek by teleporting down&nbsp;an array of bizarre Pokemon style creatures. &nbsp;The video will even save some stills for you to send to your friends after.The magic of HTML 5 means that this is all intercut with a performance music video. &nbsp;Clever stuff.&nbsp;

Jack Richardson

Tarin Anderson

Jeff Greco

Andrew Hakim

Eli Stonberg

Elie Carey

Ian Barbella

Patrick Hubbard

Steve Mansour

Rex Kenney

Nick Lancaster

Fenex

Overture

Tokimonsta 'Clean Slate' feat. Gavin Turek by Fourclops ::)

Fourclops have already proven their interactive music video chops with a rather inventive Facebook Connected video for <a href="http://www.promonews.tv/2012/07/03/mndr-c-l-u-b-by-fourclops/">MNDR</a>. This time, Eli Stonberg and Jeff Greco have taken a more lighthearted approach to this interactive experience, filming some of the band&rsquo;s fans performing an endearing hand-dance that YouTube would be proud of.
It also features you and your Facebook friends via the wonderful world of Facebook Connect. Just make sure you&rsquo;ve glammed up before you have your photo taken&hellip;
&ldquo;Your cameo will then pop up during the experience, along with photos of your Facebook friends that have watched before and other viewers from across the internet,&rdquo; says Eli Stonberg from Fourclops. &ldquo;The experience is constantly evolving as you and your friends make cameos in the video!
&ldquo;To create the finger tutting dance routine, our choreographer Ryan Soloman recorded a video of himself performing the dance. We then broke the routine up into 3 second segments and assigned them to our participants to learn. We recorded Skype sessions with each participant and edited it all together to look like a cohesive dance.&rdquo;

Ryan Soloman

The Masses

TV Girl ‘Girls Like Me’ by Fourclops

The interactive music video becomes a little more personalised in MNDR&#39;s video for C.L.U.B. by new directing team fourclops - courtesy of HTML5 and your Facebook page.The C.L.U.B. video takes the viewer on a journey which begins with their spontaneous trip to New York, hanging out at a hipster party in Brooklyn with MNDR and friends, and then finding unlikely (yet convincingly rendered) fame and fortune. The story is all viewed through an iPhone (on the webpage) and once connected to their Facebook profile, the viewer sees their profile information along with name and photos of their friends integrated into the storyline in numerous ways, and employing many familiar apps as well as Facebook functions.And it really does feel personalised: if you have New York based FB friends, they will &#39;text&#39; you to make social plans. A significant friend will text, miffed that you&#39;ve stood them up.It was developed in HTML5 for MNDR and the O Music Awards by fourclops - that&#39;s Eli Stonberg and Jeff Greco, now officially a directing team although they have worked together before, not least on Eli&#39;s charming interactive video for Au Revoir Simone&#39;s Knight Of Wands. And it follows the <a href="http://www.promonews.tv/2012/05/29/young-empires-white-doves-by-miles-jay/" target="_blank">Young Empires&#39; White Doves video</a>, which also uses HTML5 and Facebook to achieve the kind of personalisation first achieved by Chris Milk&#39;s Wilderness Downtown project for Arcade Fire.Eli Stonberg on the making of the interactive video for MNDR&#39;s C.L.U.B.&quot;The project came about when the O Music Awards approached us about a potential collaboration in association with their &quot;Unboxed&quot; event. They knew about us because our video for Au Revoir Simone was previously nominated in the O Music Awards for &quot;Most Innovative Music Video&quot;. The concert featured in the video was an event called &quot;O Music Awards Unboxed&quot; at Webster Hall. While the concert was going on we ran around with cameras filming guerilla style.&quot;Jeff and I have been working together for years and it felt like good timing to form a team. With fourclops, we&#39;re really excited to explore new forms of interactive entertainment combining filmmaking with the new tools that the web offers.&quot;Here&#39;s an overview of the interactive features in the video: ? Facebook Photos: Your profile picture appears as the iPhone Homescreen and on a tour poster with MNDR. ? Texts: You receive texts from MNDR and various facebook friends. Once you arrive in New York, you receive texts from Facebook friends who live in New York. If you have a significant other listed, they will be upset that you ditched them (otherwise it will be a random friend). Mutual friends of yours will also talk about each other. ? Workplace: There&#39;s an ongoing conversation between you and your boss. The video pulls your Employer&#39;s name and inserts it into texts and emails. ? Google Maps: The user travels to NYC from their current location as listed on fb. ? Facebook Newsfeed: At one point, you browse your facebook news feed. ? Shocking Photos: The user sees an online gossip blog splash a recent Facebook photo they were tagged in under the headline &quot;Shocking Photos from DJ _____&#39;s Past!&quot; ? World Tour: Per the user&#39;s request, their hometown is the second stop on the MNDR World Tour. ? New York Mode: In the video, the user travels to NY by plane. But what if the user is currently living in New York To solve this, we created a New York Mode which replaces the airport scenes with a separate video of the user traveling around the city. Users who list their current location as New York will see this version. ? The video is always different each time you re-watch it. We don&#39;t store the information that is pulled from Facebook.&nbsp;&quot;The web is now the primary consumption vehicle for videos, so why should we have to work within the constraints of old media You will see more HTML5, more personalization through social networks, more interactivity and participation between viewers, perhaps even in real time. Facebook collects all of our data to target advertisements, but we don&#39;t need to let this wealth of new technology oppress us. Let&#39;s use it to make art.&quot;

Kevin Hayden

MNDR 'C.L.U.B.' by fourclops

UK Music Video Awards 2022 - leaderboard

Fourclops

Director

Videos featuring Fourclops

2017 (2)

2014 (1)

2013 (2)

2012 (1)

Popular content

Is this your profile?

Feedback

Latest Videos