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Tove Lo 'I'm Your Girl Right?' by Nogari

Rob Ulitski - 20th May 2026

Tove Lo is trapped in a strict, conformist institution - until her desire tears this repressive regime apart - in Fernando Nogari's mesmerizingly sexy video for the Swedish star's return.

The video for I'm Your Girl Right? takes place inside a cult-like monastery where ritual, discipline, and synchronized routines create a world of control and repression. As the song builds, small acts of disruption spread through the group, transforming the atmosphere from rigid order into a chaotic, instinctive rebellion where suppressed emotions and desire finally break free.

Nogari directed the Tove Lo video for Borderline, involving a surprising twist on Stockholm Syndrome, after she is kidnapped by a crashtest dummy. And this one provides another route for Tove to unleash her true self and her sexuality, as the narrative represents the catharsis of freedom and shared escapism.    

From beautifully scenes in palatial halls to impressive movement direction - with a big cast of supple supporting actors to Tove's central performance - it's a standout visual and an evocative visual representation of the track. 

Rob Ulitski - 20th May 2026

Tags

  • Pick of the Day
  • Performance
  • Pop
  • Performance
  • Movement Direction
  • Monastery
  • Narrative
  • Cult
  • Transformation
  • Sexy
  • Erotic

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Credits

Production/Creative

Director
Fernando Nogari
Producer
Francesco Colombo
Production Company
Iconoclast

Camera

Director of Photography
Andre Chemetoff

Art

Production designer
Carol Ozzi

Wardrobe

Stylist
Annie & Hannah

Choreography

Choreographer
Toogie

Rob Ulitski - 20th May 2026

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