Tove Lo 'I'm Your Girl Right?' by Nogari

Rob Ulitski - 20th May 2026
Tove Lo is trapped in a strict, conformist institution - until her desire tears this repressive regime apart - in Fernando Nogari's mesmerizingly sexy video for the Swedish star's return.
The video for I'm Your Girl Right? takes place inside a cult-like monastery where ritual, discipline, and synchronized routines create a world of control and repression. As the song builds, small acts of disruption spread through the group, transforming the atmosphere from rigid order into a chaotic, instinctive rebellion where suppressed emotions and desire finally break free.
Nogari directed the Tove Lo video for Borderline, involving a surprising twist on Stockholm Syndrome, after she is kidnapped by a crashtest dummy. And this one provides another route for Tove to unleash her true self and her sexuality, as the narrative represents the catharsis of freedom and shared escapism.   Â
From beautifully scenes in palatial halls to impressive movement direction - with a big cast of supple supporting actors to Tove's central performance - it's a standout visual and an evocative visual representation of the track.Â
Rob Ulitski - 20th May 2026
Featured here in the credits?
Credits
Production/Creative
- Director
- Fernando Nogari
- Producer
- Francesco Colombo
- Production Company
- Iconoclast
Camera
- Director of Photography
- Andre Chemetoff
Art
- Production designer
- Carol Ozzi
Wardrobe
- Stylist
- Annie & Hannah
Choreography
- Choreographer
- Toogie
Rob Ulitski - 20th May 2026