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Delaurentis 'I'm Just A Rose' by Bérénice Golmann

Rob Ulitski - 25th Feb 2025

Bérénice Golmann directs a moving multi-format promo for Delaurentis. 

The video for I'm Just A Rose is the director's first foray into music videos and is an explosion of form - ceramics, architecture, design, CGI, AI, and NFTs - tied together by a dialogue between the organic and the digital. 

Exploring the concept of life force, the video captures an intimate transformation where creativity and intuition expand the world around us.

Innovative and completely breathtaking, Golmann's eye for shape and texture is on full display here. It's a mesmerising trip of a visual, and a promising introduction to Golmann's potential in the music video world. 

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Rob Ulitski - 25th Feb 2025

Tags

  • New Director
  • VFX
  • Pop
  • Electronic
  • Multiformat
  • Performance
  • Texture
  • Shape
  • AI
  • CGI

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Credits

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Production/Creative

Director
Bérénice Golmann
Producer
Lola Idounda
Production Company
Studio 8849
Production Company
Executive Producer
Flore Pierens
Executive Producer
Marie Fessol
1st AD
Ambre Rambaud

Camera

Director of Photography
Jack Exton
Focus Puller
Héloïse Tour
2nd AC
Juliette Guilhem
Steadicam
Anton Tarente

Lighting/Grip

Gaffer
Renaud Garnier
Key Grip
Sacha Benichou

Wardrobe

Stylist
Claudia Cali
Hair & Make-up
Jeanne Schneider

Choreography

Movement Director
Jorane Rest

Editorial

Editor
Julie Gaufreteau

Grading

Colourist
Baptiste Vieillard

VFX

VFX
Nolan Hortolan
Post production company
Studio 8849
Post Producer
Thomas Espinosa
Sonina Tran

Agent

Director's Representation
Julie Gonssard

Commission

Label
Sony Masterworks

Rob Ulitski - 25th Feb 2025

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