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Rosie Lowe 'In My Head' by Louis Hemming-Lowe

Rob Ulitski - 15th July 2024

Rosie Lowe drifts into the unconscious of a ruminating mind in the neutral space of a deserted London diner in Louis Hemming-Lowe's video for In My Head.

Lowe takes on multiple roles - suited customer doing the crossword, waitress, and cook in the London caff - in a dreamlike world of sharply composed set-ups and animated inserts (a pumping heart, milk pouring out of a real jug onto a restaurant table). The focus is on small moments, that are repeated, which is a smart way to address a song which reflects the artist's concerns about the important stuff - life and death, birth and loss, youth and age. 

The London-based singer-songwriter has been making interesting videos all her career and here is another fine example where she cuts an intriguing figure. A short but sweet visual, packed full of creative flair and style.  

Rob Ulitski - 15th July 2024

Tags

  • New Director
  • Pick of the Day
  • Alternative
  • Indie
  • Performance
  • Café
  • Visual
  • Vintage
  • Animation
  • Live action

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Credits

Production/Creative

Director
Louis Hemming-Lowe
Producer
Louis Hemming-Lowe
Producer
Giorgia Bortali
Producer
Rosie Lowe
Producer
Louis Hemming-Lowe

Camera

Director of Photography
Corey Milo
Focus Puller
Henry Vinten
2nd AC
Noah Archer
Steadicam
Murray Boden
Runner
Phoebe Hemming
BTS Photographer
Abi Aland

Lighting/Grip

Gaffer
Alex Magill

Wardrobe

Stylist
Lea Federmann
Stylist
Sylvie Pyne
Make-up
Emily Engleman

Animation

Animator
Cecilia Reeve

Editorial

Editor
Louis Hemming-Lowe

Grading

Colour Producer
Christian Parton
Colourist
Arthur Graham Maw
Colour grade company
Emanate

Rob Ulitski - 15th July 2024

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