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Rosie Lowe 'In My Head' by Louis Hemming-Lowe

Rob Ulitski - 15th July 2024

Rosie Lowe drifts into the unconscious of a ruminating mind in the neutral space of a deserted London diner in Louis Hemming-Lowe's video for In My Head.

Lowe takes on multiple roles - suited customer doing the crossword, waitress, and cook in the London caff - in a dreamlike world of sharply composed set-ups and animated inserts (a pumping heart, milk pouring out of a real jug onto a restaurant table). The focus is on small moments, that are repeated, which is a smart way to address a song which reflects the artist's concerns about the important stuff - life and death, birth and loss, youth and age. 

The London-based singer-songwriter has been making interesting videos all her career and here is another fine example where she cuts an intriguing figure. A short but sweet visual, packed full of creative flair and style.  

Rob Ulitski - 15th July 2024

Tags

  • New Director
  • Pick of the Day
  • Alternative
  • Indie
  • Performance
  • Café
  • Visual
  • Vintage
  • Animation
  • Live action

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Credits

Featured here in the credits?

Production/Creative

Director
Producer
Producer
Giorgia Bortali
Producer
Rosie Lowe
Producer

Camera

Director of Photography
Corey Milo
Focus Puller
Henry Vinten
2nd AC
Noah Archer
Steadicam
Murray Boden
Runner
Phoebe Hemming
BTS Photographer
Abi Aland

Lighting/Grip

Gaffer
Alex Magill

Wardrobe

Stylist
Lea Federmann
Stylist
Sylvie Pyne
Make-up
Emily Engleman

Animation

Animator
Cecilia Reeve

Editorial

Editor

Grading

Colour Producer
Christian Parton
Colourist
Arthur Graham Maw
Colour grade company
Emanate

Rob Ulitski - 15th July 2024

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