Rosie Lowe drifts into the unconscious of a ruminating mind in the neutral space of a deserted London diner in Louis Hemming-Lowe's video for In My Head.Lowe takes on multiple roles - suited customer doing the crossword, waitress, and cook in the London caff - in a dreamlike world of sharply composed set-ups and animated inserts (a pumping heart, milk pouring out of a real jug onto a restaurant table). The focus is on small moments, that are repeated, which is a smart way to address a song which reflects the artist's concerns about the important stuff - life and death, birth and loss, youth and age. The London-based singer-songwriter has been making interesting videos all her career and here is another fine example where she cuts an intriguing figure. A short but sweet visual, packed full of creative flair and style.
Rob Ulitski - 2 months ago