Central Cee 'I Will' by Dir. Lx
Rob Ulitski - 12th Mar 2024
Central Cee shows his sensitive side in Dir. Lx's lowkey but rewarding video for I Will, filmed in a wintry Brighton.
Shot on 16mm, Cee's understated performance in a hotel room, is countered with vignettes of a girls' night out, including a girl who may be the object of his heartfelt lyrics.
Lx uses the interplay of the performance and narrative to amplify the feeling behind Cee's words. It's a cinematic, fly-on-the-wall approach focussing on small moments, and its all the more impactful as a result. Very nice work indeed.
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Rob Ulitski - 12th Mar 2024
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Credits
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Production/Creative
- Director
- Dir. Lx
- Producer
- Shaznay Bond
- Producer
- Michelle Smith
- Production Company
- GF
- Executive Producer
- Simon Oxley
- Production Manager
- Renee Saliba
- 1st AD
- Marnz Brown
- 2nd AD
- Rory Purdy
- Location Scout/Manager
- Ranja Faraj
- Runner Drivers
- Joseph Mutale, Anna Collins
- Runner
- Jada Thompson
Camera
- Director of Photography
- Henry Gill
- Focus Puller
- Harry Coleman
- 2nd AC
- Oona Eloranta
- 2nd Unit DOP
- Gabriel Stanger
Lighting/Grip
- Gaffer
- Sachin Parmar
- Spark
- Joy Kisuka
Art
- Art Director
- Joe Munro
- Art Assistant
- Callum Rob
Wardrobe
- Stylist
- Natasha Robert
- Hair
- Aja Toylo
- Make-up
- Maisie Boyd
- Stylist Assistant
- Lucy Montgomery
- Make Up Assistant
- Courtney Scott
Casting
- Casting director
- Billie Skuse-denley
- Lead actor
- Aurora Wintz
- Friends
- Saskia Ivy, Lucia Hardy
- Male Cast
- Jay Berry, Oliver Creaser, Stanley Collis, Jude Littlewood, Hector Abbott, Rico-Che Levy, Ben Charles, Ted Baker
Grading
- Colourist
- Vlad Barin
- Colour grade company
- C
Commission
- Commissioner
- Lea Ogumlami
- Commissioner
- Daniel Millar
- Label
- Sony Music
Rob Ulitski - 12th Mar 2024