Balan Evans directs a contemplative promo for White Lies. Filmed entirely from the ground looking up, the unique vantage point mirrors the perspective of an injured person laid out on the floor, in-keeping with the themes of the track. Though a little morbid in tone, the visuals are surprisingly playful and tongue in cheek - an impatient lawyer getting a signature during the character's dying breaths feels uncomfortably life-like. The concept cycles through a handful of setups, building an essence of a narrative around the imagery, but the lingering questions - e.g. who is this man and why is he on the floor dying - make for a suspenseful, engaging watch.
Rob Ulitski - 10 months ago