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Birdy 'Raincatchers' by Max McLachlan

Rob Ulitski - 7th Mar 2023

Max McLachlan helps introduce the world to the new Birdy, in this captivating promo for Raincatchers. 

The video depicts Birdy as a giant, helping her younger self (played by Eleanor Hockley) navigate a world of corporate monotony and oppressive rules, blending semi-autobiographic lyrics with dark fantasy aesthetics. 

"Birdy is not a kid anymore," says McLachlan. "The world has known her since she was barely a teenager. She wanted a music video that would shed the dainty image of her as a naive child, but address the years of youth lost having to play grown-up in the industry.

"What better way to show how much she’s grown than to make her a giant?"

Birdy drops down a miniature scale model of the office environment to the young girl, empowering her to see herself from a new vantage point, and gather the courage to break free and blaze her own path - whilst seeing life in a more playful way, as the child she is. 

The desaturated, near-dystopian aesthetic perfectly suits the narrative concept, and it's packed full of absorbing, emotional iconography. 

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Rob Ulitski - 7th Mar 2023

Tags

  • Pop
  • comeback
  • Office
  • Dystopian
  • Giant
  • perspective
  • Youth

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Credits

Production/Creative

Director
Max Mclachlan
Producer
Jonjo Lowe
Production Company
1st AD
Elicia Lotherington
Production Assistant
Kate Shelley
Production Runner
Maisie Lovern

Camera

Director of Photography
Ailsa Aikoa
Focus Puller
Joel Spence
2nd AC
James Lahaise

Lighting/Grip

Gaffer
Abi Hurcomb
Sparks
Tim Corke, Ana Tutala

Art

Production designer
Macy-trieu Dingle
Miniature Model Designer
Saskia Tomlinson
Art Department Assistants
Eirelin Adams, Maksymilian Bolejko

Wardrobe

Stylist
Lily Ashley
Hair
Maria Comparetto
Make-up
Emma Mendel

Choreography

Movement Director
Caroline Pope

Casting

Lead actor
Eleanor Hockley

Editorial

Editor
Samuel Marr
Editing company

Grading

Colourist
Alex Gregory

VFX

VFX
Kelvin Chim
VFX Supervisor / DIT
Mitch Kendall-Smith

Commission

Commissioner
Jennifer Ivory
Commissioner
Lily Ashley
Label
Warner Music UK
Artist Management
Sara Law At SL Artist Management

Rob Ulitski - 7th Mar 2023

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