Birdy 'Raincatchers' by Max McLachlan
Rob Ulitski - 7th Mar 2023
Max McLachlan helps introduce the world to the new Birdy, in this captivating promo for Raincatchers.
The video depicts Birdy as a giant, helping her younger self (played by Eleanor Hockley) navigate a world of corporate monotony and oppressive rules, blending semi-autobiographic lyrics with dark fantasy aesthetics.
"Birdy is not a kid anymore," says McLachlan. "The world has known her since she was barely a teenager. She wanted a music video that would shed the dainty image of her as a naive child, but address the years of youth lost having to play grown-up in the industry.
"What better way to show how much she’s grown than to make her a giant?"
Birdy drops down a miniature scale model of the office environment to the young girl, empowering her to see herself from a new vantage point, and gather the courage to break free and blaze her own path - whilst seeing life in a more playful way, as the child she is.
The desaturated, near-dystopian aesthetic perfectly suits the narrative concept, and it's packed full of absorbing, emotional iconography.
Featured sponsors
Rob Ulitski - 7th Mar 2023
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Featured here in the credits?
Production/Creative
- Director
- Max Mclachlan
- Producer
- Jonjo Lowe
- Production Company
- Blink
- 1st AD
- Elicia Lotherington
- Production Assistant
- Kate Shelley
- Production Runner
- Maisie Lovern
Camera
- Director of Photography
- Ailsa Aikoa
- Focus Puller
- Joel Spence
- 2nd AC
- James Lahaise
Lighting/Grip
- Gaffer
- Abi Hurcomb
- Sparks
- Tim Corke, Ana Tutala
Art
- Production designer
- Macy-trieu Dingle
- Miniature Model Designer
- Saskia Tomlinson
- Art Department Assistants
- Eirelin Adams, Maksymilian Bolejko
Wardrobe
- Stylist
- Lily Ashley
- Hair
- Maria Comparetto
- Make-up
- Emma Mendel
Choreography
- Movement Director
- Caroline Pope
Casting
- Lead actor
- Eleanor Hockley
Editorial
- Editor
- Samuel Marr
- Editing company
- H
Grading
- Colourist
- Alex Gregory
VFX
- VFX
- Kelvin Chim
- VFX Supervisor / DIT
- Mitch Kendall-Smith
Commission
- Commissioner
- Jennifer Ivory
- Commissioner
- Lily Ashley
- Label
- Warner Music UK
- Artist Management
- Sara Law At SL Artist Management
Rob Ulitski - 7th Mar 2023