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Kris James 'Hold On' by Edward Heredia

Rob Ulitski - 19th June 2024

Edward Heredia directs a touching promo for singer-songwriter Kris James. 

Set in present day Britain, the narrative-driven music video for Hold On explores three narratives through a social realist lens, meditating on the themes of loneliness, depression and loss.

Intercut with an atmospheric performance section, the video is a snapshot of life in 2024, exploring different perspectives and the way our struggles are hugely varied yet surprisingly similar. 

It's a concept that touches upon the human experience in an intimate way, with gentle, thought-provoking direction from Heredia and great performances across the board. 

Tags

  • Performance
  • Human
  • Narrative
  • Social Realist
  • Perspective
  • Struggle

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Credits

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Production/Creative

Director
Edward Heredia
Producer
Production Company
Executive Producer
1st AD

Camera

Director of Photography
Focus Puller
2nd AC
Steadicam

Lighting/Grip

Gaffer

Art

Art Director
Production designer

Wardrobe

Stylist
Make-up

Casting

Casting director
Lead actor
Lead actor
Lead actor
Lead actor
Lead actor

Editorial

Editor

Grading

Colourist
Colour grade company

Rob Ulitski - 19th June 2024

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