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Kris James 'Hold On' by Edward Heredia

Rob Ulitski - 19th June 2024

Edward Heredia directs a touching promo for singer-songwriter Kris James. 

Set in present day Britain, the narrative-driven music video for Hold On explores three narratives through a social realist lens, meditating on the themes of loneliness, depression and loss.

Intercut with an atmospheric performance section, the video is a snapshot of life in 2024, exploring different perspectives and the way our struggles are hugely varied yet surprisingly similar. 

It's a concept that touches upon the human experience in an intimate way, with gentle, thought-provoking direction from Heredia and great performances across the board. 

Rob Ulitski - 19th June 2024

Tags

  • Performance
  • Human
  • Narrative
  • Social Realist
  • Perspective
  • Struggle

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Credits

Production/Creative

Director
Edward Heredia
Producer
Nathan Legger
Production Company
Cutup Films
Executive Producer
Manoela Chiabai
1st AD
Sam Redfearn
Location Manager
Mike Glynn

Camera

Director of Photography
Tom Martin
Focus Puller
Alex Rawson
2nd AC
Oli Wesley
Steadicam
Mike Vega
Camera Trainees
Carlo Dagnano, James Cockerel

Lighting/Grip

Gaffer
Daniel Temple
Sparks
Tupac Carroll, Tamas Szabo

Art

Art Director
Claudia Gusella
Production designer
Alston Work Studio

Wardrobe

Stylist
Bianca Wilson
Make-up
Tyron Sweeney
MU Assistant
Kelly Mendiola

Casting

Casting director
Ginny Kerr
Lead actor
Agnes Lillis
Lead actor
Pia Litzmann
Lead actor
Alexander Mushore
Lead actor
Sophie Scannell
Lead actor
Christine Winter

Editorial

Editor
Edward Heredia

Grading

Colourist
Sara Buxton
Colour grade company
Goldcrest Films London

Rob Ulitski - 19th June 2024

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