Kris James 'Hold On' by Edward Heredia
Rob Ulitski - 19th June 2024
Edward Heredia directs a touching promo for singer-songwriter Kris James.Â
Set in present day Britain, the narrative-driven music video for Hold On explores three narratives through a social realist lens, meditating on the themes of loneliness, depression and loss.
Intercut with an atmospheric performance section, the video is a snapshot of life in 2024, exploring different perspectives and the way our struggles are hugely varied yet surprisingly similar.Â
It's a concept that touches upon the human experience in an intimate way, with gentle, thought-provoking direction from Heredia and great performances across the board.Â
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Credits
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Production/Creative
- Director
- Edward Heredia
- Producer
- Production Company
- Executive Producer
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
Art
- Art Director
- Production designer
Wardrobe
- Stylist
- Make-up
Casting
- Casting director
- Lead actor
- Lead actor
- Lead actor
- Lead actor
- Lead actor
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Rob Ulitski - 19th June 2024