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Mae Muller 'I Wrote A Song' by AB/CD/CD

Rob Ulitski - 13th Mar 2023

Directing duo AB/CD/CD directs a mind-bending slice of pop magic for Mae Muller's I Wrote A Song - the UK entry at this year's Eurovision Song Contest. 

Taking it's lead from the infectious, bouncy vibe of the track the video by the French directing duo takes these qualities and amps them up to a hundred. 

Featuring a menagerie of glossy studio sets, the video - which was premiered on BBC ONE last Thursday, when the song was announced as Britain's entry to Eurovision - sees Muller lament her cheating ex, as she haunts him on a whimsical journey through dreamlike sets. 

Experimenting with perspective and a push-and-pull style narrative, it's exactly the kind of eccentric promo that a UK Eurovision entry needs, and is one of the most enjoyable videos of the year so far. 

Rob Ulitski - 13th Mar 2023

Tags

  • Pop
  • Perspective
  • Studio
  • Set
  • Performance
  • Bouncy
  • Eurovision Song Contest

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Credits

Production/Creative

Director
AB-CD-CD
Producer
Craig Dixon
Production Company
OB Management
Executive Producer
Sam Holmes
Production Manager
Laura Thomas-Smith
1st AD
Tom Wynbourne

Camera

Director of Photography
Persona.
Focus Puller
Audrius Zelenius
2nd AC
Edgaras Naujalis

Lighting/Grip

Gaffer
Darius Zalmonas
Key Grip
Aidas Baltutis

Art

Art Director
Sigita JonaitytĖ
Production designer
Sigita ŠimkŪnaitĖ

Wardrobe

Stylist
Soki Mak
Hair
Oskar Pera
Make-up
Zara Ali

Choreography

Choreographer
Natalia Palomares

Editorial

Editor
Vincent Fleischmann

Grading

Colourist
Mathieu Caplanne

VFX

Post production company
Firm Studio
Post Producer
Johan Luce-antoinette

Agent

Director's Representation
OB Management

Commission

Commissioner
Katie Dolan

Rob Ulitski - 13th Mar 2023

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