Mahalia ft JoJo 'Cheat' by Boma Iluma
Rob Ulitski - 16th June 2023
Mahalia and JoJo join forces to bring down a bad boy in Boma Iluma's dazzling promo for Cheat.
The video sees the artists come to the realisation that they're both dating the same man - the two-timing rat - and it's clear from the get-go that he absolutely needs to be taught a lesson.
Leaning into the nostalgic vibe of the track, the video oozes early Noughties vibes, with plenty of fisheye lens action, vibrant set-builds and a garish MySpace-style website, that heightens the anachronistic, Y2K aesthetic.
It's an inspired collab which brings the best out of both artists, and Iluma's obvious affinity for the time period helps blend everything together seamlessly.
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Rob Ulitski - 16th June 2023
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Credits
Production/Creative
- Director
- Boma Iluma
- Producer
- Andrew Nisinson
- Producer
- Meilin Gray
- Production Company
- C
- Executive Producer
- Josh Morse
- Executive Producer
- Eleri Evans
- 1st AD
- Doug Webster
- Production Assistants
- Aidan Caldwell, Jeremy Carrington, Eloy Correia, David Flores, Ian King, Andy Martinez
Camera
- Director of Photography
- Emmanuella Zachariou
- 1st AC
- Tom Fenaille
- Steadicam
- Corey Hess
- 2nd AC
- Lucy Moloney
- DIT
- Philipp Kurepin
Lighting/Grip
- Gaffer
- Jonathan Alvarado
- Best Boy Electric
- Nick Love
- Key Grip
- Vuk LK
- Best Boy Grip
- Kieran McShane
- Grip
- Austin Blankenau & Dexter Dugar
Art
- Production designer
- Pili Weeber
- Art Assistants
- Lissette Emma, Diego Quecano, Javier Scalley, Erin Lynn Welsh
Wardrobe
- Stylist
- Jamie McFarland
- Stylist
- Ryan Davis
- Hair
- Dhairius Thomas
- Hair (Artist)
- Karl Payton
- Make-up
- Karina Milan
- Make-up
- Camille Thompson
Casting
- Lead actor
- Reid Currie
Editorial
- Editor
- Jess Mustascio
Agent
- Director's Representation
- H
Commission
- Commissioner
- KJ
- Label
- Atlantic Records
Misc
- US Production Company
- Pyramyd Studios
Rob Ulitski - 16th June 2023