Rupert Bryan directs a 70's influenced promo for up and coming pop artist Allegra. Having an easy breezy time with friends at a bowling alley, Allegra meets a dashing boy who tries to get her attention. She's not overly interested to start with, but decides to see where it goes by the end of the video. Saturated in vibrant neon lighting and patterned overlays, it's a snappy piece of work with a charming, nostalgic vibe and slick choreography to boot.

James Fitzgerald directs an unlikely love story for Forest Blakk's Fall Into Me, when a shopping mall worker strikes up a relationship with an after-hours cleaner - who's half-human, half-wolf.With charming performances from his actors - and featuring Desmond Eastwood as the werewolf-esque main protagonist - Fitzgerald channels the playfulness of '80s teen comedies in this unusual romance - set in a convincingly US-style mall in Dublin - in his third collaboration with Blakk. DoP Burschi Wojnar balances saturated coloured lighting and camerawork with a more contemporary, glossy style, resulting in a polished, timeless aesthetic which suits the concept perfectly.

Waley Wang evokes carefree nostalgia in his latest promo for Cool Company.The video for Blessing explores a love triangle between two men - played by the band - and a woman, in a modern Jules et Jim-inspired ménage à trois, set at the turn of the 20th century.In the narrative, there is no maliciousness or toxic jealousy, only a warm portrayal of intimacy, love, and nostalgia, which blurs the lines between friendship and romance.The old country house location is the perfect setting for the concept, allowing the relationship the space to breathe and grow without restriction. The use of slow motion and ramped frame rates elicits dreamy, euphoric vibes, which aligns with the overall feeling of the concept.

Dan French explores the anticipation, nerves and sheer excitement of a new relationship, in his promo for Navos's You And I, featuring Harlee. Following a guy and girl - played by Lucas Jones and Leelah Voh - who are planning to meet up at an unconventional party location, the visual treads familiar territory in the narrative, but executes it in a fresh and exciting way. Using bodyrigs, we get right up in on the action, following every smile, worried glance and relieved grin on the character's faces, before the camera dives into an untethered 360 shot of their first kiss. In keeping with the aesthetic, Navos and Harlee also make a cameo appearance at the party, adding a brief yet perfectly fitting performance element.

KeepVibesNear daydreams about his dream woman, in Lauren Luxenberg's video for SRS, co-directed by the artist. Trying to catch a break at his repetitive job, KVN tries his best to impress, but nothing he says or does is getting through. Stripped back in its presentation, the visual is a punchy, contained slice of life, shot in an authentic, naturalistic way.

Jim Pilling captures the challenges of a relationship in this charmingly relatable video for Grow - the second in the series of accompanying visuals for Samm Henshaw's album Untidy Soul.Following the video for Still Broke - featuring Henshaw as a very unhappy, lonely rich guy - the second chapter takes us back two years, exploring the new romance of Samm and Tiana Major9's characters Sonny and Selah, and the trials and tribulations that come with moving in together and living with each other does not always go to plan. Shot on 16mm by DoP Rik Burnell, the visual builds a slightly surreal comic world which begins when the couple visit a plant store to buy a plant for their new home, and encounter the world's most unhelpful shop owner. Tiana is offered a bonsai tree by a mysterious elderly shop assistant which comes to symbolise the health of their relationship.Co-written by Pilling and Henshaw, the video develops the slightly surreal comic tone of Still Broke, with the indie-urban sophistication of Spike Lee's early comedies. There is a combination of dialogue and subtitles to push forward the story of rising tensions between the characters, and Henshaw and Tiana are pitch-perfect in their roles as the couple unable to make a last step towards contentment. “In the track, Samm’s exploring the idea of having to work at a relationship, and it not always being easy for it to be good," explains Jim Pilling. "He and I built this world around the track, and the story goes to show that even some sage advice from a guy with a bonsai tree isn’t always enough to save a relationship.”

Sarah Proctor is swept into an after-dark road trip, in Harry Law's dreamy promo for Lost. Fleeing the city in search of solitude and peace, we see Sarah and her love interest live out a romantic narrative, unlike those usually show on-screen. "I'd turn on the TV and never really connect with what I was seeing on the shows and in the movies. That's why I've always wanted to make a little love story of my own, the way I would have wanted to see it," Proctor notes. Simon Plunket's ethereal cinematography reflects the idealistic nature of young love, using soft, tranquil shots to build a tapestry of moments that visualise the flourishing romance - perfectly complemented by the striking backdrops out in nature and by the sea.

Ed Sheeran and Jason Koenig renew the partnership they started with the Shape Of You video, and have created a real winter warmer for Perfect.This unabashed Christmassy romance, set in a ski resort, features Vampire Academy's Zoey Deutch as Ed's love interest. And he loves her very much.