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Anton Califano directs a breezy performance promo for rising Anglo-Indian pop singer Sharan Gidda. The video for No Reservations is a chilled step into the artist's life, as she gets ready for a photoshoot and interacts with featured artist Blitz. A vibey, summery match to the upbeat track.
Rob Ulitski - 22nd Jan 2024
Mahalia and JoJo join forces to bring down a bad boy in Boma Iluma's dazzling promo for Cheat. The video sees the artists come to the realisation that they're both dating the same man - the two-timing rat - and it's clear from the get-go that he absolutely needs to be taught a lesson. Leaning into the nostalgic vibe of the track, the video oozes early Noughties vibes, with plenty of fisheye lens action, vibrant set-builds and a garish MySpace-style website, that heightens the anachronistic, Y2K aesthetic. It's an inspired collab which brings the best out of both artists, and Iluma's obvious affinity for the time period helps blend everything together seamlessly.
Rob Ulitski - 16th June 2023
Lauzza continues to prove that the sky is the limit, in this collaborative promo for Feux. Blending elements of his signature street-lit aesthetics with dreamy Spike Lee-influenced camera movements, we see Feux have a typical boozy night out at a party, before suddenly lifting off the ground and floating towards the sky above everyone else, reflecting the hazy atmosphere of the track. The naturalistic, low-fi style anchors this concept in a sense of reality, whilst the aspirational themes and dreamlike cinematography really elevate the project.
Rob Ulitski - 1st June 2022
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