Mychelle 'Hurt' by Thea Gajic
Rob Ulitski - 22nd Feb 2023
Thea Gajic directs a second promo for singer-songwriter Mychelle, exploring how we deal with the emotional turmoil of a breakup.
The concept sees a young woman set up a camera in the corner of her house, just in time to capture her ex-boyfriend collecting the last of his things. From there, we see a montage of different moments - from dinner with friends through to arguments on the phone - all from the fixed vantage point the character set up herself.
"I wanted to take the typical break-up story and use it to explore our self-obsession and what it might look like if we set up a camera to record ourselves in our worst moments," Gajic explains. "How self-aware are we? How self-aware do we actually want to be?"
This question runs through the video, helping to give context to the narrative moments on-screen, and the eventual reset of the character's life, and her readiness to move forward.
With a gentle, realistic aesthetic, it's a new spin on the breakup video, with plenty of engaging visuals throughout.
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Rob Ulitski - 22nd Feb 2023
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Credits
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Production/Creative
- Director
- Thea Gajic
- Producer
- Micheal Newton
- Production Company
- GF
- Executive Producer
- Micheal Newton
- Executive Producer
- Simon Oxley
- Production Manager
- Lara Olutunmogun
- 1st AD
- Michael Baugh
- Production Assistant
- Georgia Rae Sterling-Grant, Development Producer
Camera
- Director of Photography
- Shaka Agina
- Focus Puller
- Jak Waughman
- 2nd AC
- Ethan Turner
Lighting/Grip
- Gaffer
- Sachin Parmar
- Spark
- Jai Chanté
Art
- Production designer
- Elena Muntoni
- Art Assistant
- Hara Spyrou
Wardrobe
- Stylist
- Manni Kaur
- Hair
- Manni Kaur
- Make-up
- Manni Kaur
Casting
- Lead actor
- Kieran Taylor-ford
- Lead actor
- Abi Corbett
Editorial
- Editor
- Amy Dang
Grading
- Colourist
- Andi Chu
Commission
- Commissioner
- Erin Corrian-Alexis
- Commissioner
- Ivor Alice
- Label
- FAMM
Rob Ulitski - 22nd Feb 2023