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Riton ft Soaky Siren 'Sugar' by Philip Watson

Rob Ulitski - 21st Feb 2023

Philip Watson directs an innovative AI visualiser for the return of the BRIT-nominated DJ/producer Riton. 

This visual for Sugar is a suitably super-sweet, candy-coated AI experiment, developed by the WMG Global Data Science team in conjunction with Atlantic's Kim Jarrett and Daisy King.

This was created using Stable Diffusion - which generates images based off of text descriptions - which was further trained on Riton’s face and moodboards. The team were also able to make the visuals react to the audio using AI, isolating audio individual elements and feeding them back into the animation.

“It was a really exciting collaboration between data science and Atlantic’s creative team as we refined the aesthetic together," explains Watson, who headed up the visualiser’s creation.

Say hello to your most vibrant dreams and vivid nightmares, as this project seamlessly blends the opposing dream states into one magical aesthetic.

Rob Ulitski - 21st Feb 2023


  • New Director
  • DJ
  • Producer
  • Dance
  • AI
  • Visualiser
  • Colourful
  • daydream
  • Nightmare
  • Experiment
  • Stable Diffusion

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Philip Watson


Atlantic Records
Creative Director
Daisy King

Rob Ulitski - 21st Feb 2023

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