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Joesef 'Joe' by Luis Hindman

Rob Ulitski - 21st Sept 2022

Luis Hindman continues his successful run of video collaborations with Joesef, this time for poignant track Joe. 

The video explores the process of letting go of a relationship, told through a framework of a wrecked apartment and the memories which once filled it. Emotionally, things have changed - but physically, you're still in the exact same place.

Capturing a transcendent, illusory vibe that feels snatched straight from a memory, the video documents the highs, the lows and the inbetweens, seamlessly blending a stream of different emotions and snapshots of life together. 

The exposed, stripped-back location and art direction perfectly reflect the themes in the track, and provide a minimalist structure for the couple's world to inhabit, until it breaks apart. 

Raw, honest and consuming, it's a standout video, and arguably the best of Joesef and Luis Hindman's collaborations to date. 

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Rob Ulitski - 21st Sept 2022

Tags

  • Pop
  • Performance
  • Romantic
  • Couple
  • Narrative
  • Memory
  • Emotional

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Credits

Production/Creative

Director
Producer
Aidan Robert Brooks
Production Company
Three Shades Creative
1st AD
Danny Rumbelow 
Director’s Assistant
Nicole Tomkins
Runners
Kat Hanratty, Vee Baginski
Sound Recordist
Emily Compton

Camera

Director of Photography
Sam Meyer
Focus Puller
Adam Fox
2nd AC
Scarlett Gardner
Steadicam
Marcus Albertsen
Film Scanning

Lighting/Grip

Gaffer
Richard Scott
Spark
Suzzette Ortizcenteno
Spark Trainee
Ross Wilkins

Art

Art Director
Murdo Hepburn
Art Assistant
Jules Greffer

Wardrobe

Stylist
Amy Holden-Brown
Hair & Make-up
Shamirah Sairally
Stylist Assistant
Lily Tuteao-Burn

Casting

Lead actor
Giles Surridge
Party Cast
Kaitlyn Bryce Mqu, Andy Guring, Tymek Matusiak, Alexis Andrews, Aaron Prema

Editorial

Editor

Grading

Colour Producer
Holly Tidwell
Colourist
Tom Mangham
Colour grade company

Commission

Commissioner
Cheyenne Miller
Label
Awal
Head Of Marketing
Charlotte Birch // SVP, Creative Markettng

Rob Ulitski - 21st Sept 2022

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