User Accounts

Joesef 'Joe' by Luis Hindman

Rob Ulitski - 21st Sept 2022

Luis Hindman continues his successful run of video collaborations with Joesef, this time for poignant track Joe. 

The video explores the process of letting go of a relationship, told through a framework of a wrecked apartment and the memories which once filled it. Emotionally, things have changed - but physically, you're still in the exact same place.

Capturing a transcendent, illusory vibe that feels snatched straight from a memory, the video documents the highs, the lows and the inbetweens, seamlessly blending a stream of different emotions and snapshots of life together. 

The exposed, stripped-back location and art direction perfectly reflect the themes in the track, and provide a minimalist structure for the couple's world to inhabit, until it breaks apart. 

Raw, honest and consuming, it's a standout video, and arguably the best of Joesef and Luis Hindman's collaborations to date. 

 

Rob Ulitski - 21st Sept 2022

Tags

  • Pop
  • Performance
  • Romantic
  • Couple
  • Narrative
  • Memory
  • emotional

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Producer
Aidan Robert Brooks
Production Company
Three Shades Creative
1st AD
Danny Rumbelow 
Director’s Assistant
Nicole Tomkins // Runner

Camera

Director of Photography
Sam Meyer
Focus Puller
Adam Fox
2nd AC
Scarlett Gardner
Steadicam
Marcus Albertsen

Lighting/Grip

Gaffer
Richard Scott
Spark
Suzzette Ortizcenteno // Spark Trainee

Art

Art Director
Murdo Hepburn
Art Assistant
Jules Greffer

Wardrobe

Stylist
Amy Holden-Brown
Hair
Shamirah Sairally
Make-up
Shamirah Sairally
Stylist Assistant
Lily Tuteao-Burn

Casting

Lead actor
Giles Surridge
Party Cast
Kaitlyn Bryce Mqu // Andy Guring // Tymek Matusiak // Alexis Andrews // Aaron Prema

Editorial

Editor

Grading

Colourist
Tom Mangham
Colour grade company
Black Kite Studios

Commission

Commissioner
Cheyenne Miller
Label
Awal
Head Of Marketing
Charlotte Birch // SVP, Creative Markettng

Misc

Colour Producer
Holly Tidwell

Rob Ulitski - 21st Sept 2022

Related Content

Industry News