Hector Dockrill directs a heartwrenching promo for new Lewis Capaldi track Pointless. The narrative for the video captures a mother-son relationship with beautiful and heart-breaking intimacy. Spanning a couple of decades, the concept follows a single mother who strives against all odds to give her son the life she never had, and is packed with an emotional punch. With a wonderful performance from BAFTA winner Niamh Algar (The Virtues, Raised by Wolves) and three actors playing the son at different stages of his life - including Charley Palmer-Rothwell as her grown-up son - the video reinterprets the song's lyrics to explore a different type of relationship, and it works perfectly.The naturalistic cinematography and relatable themes help make the video feel incredibly realistic and universal, and it will no doubt have viewers thinking about their own loved ones as we enter the festive period. With mixed dialogue throughout, we both hear and see glimpses into the ups and downs of their daily lives over the years including financial hardship and the tightrope of being a working single parent. And in keeping with the theme of family, Laura Dockrill – Hector’s sister - wrote the script, making this a family affair both on and off screen.“Lewis had a beautiful idea that focused on the mother/son bond, and how responsibility shifts as you grow older," says Hector Dockrill. "Niamh Algar is a phenomenal talent and we’re already chomping at the bit to work together again. With only a week’s prep, she managed to immerse herself into the role and completely make it her own. This is definitely a special film that everybody can connect with – a shout out to every mother.”

Following their collaboration on Out Of My System, Charlie Sarsfield reunites with Louis Tomlinson for a second video, this time for latest release Silver Tongues. The nostalgic promo pays homage to a lost youth through a series of powerful portraits and setups, with Louis as the focal point who connects each story. Threads of a narrative run through the video, but the heart of the concept is in the evocative vignettes, which exude raw emotion and universally relatable situations. Aside from being gorgeously shot and crafted, the casting is spot-on, and these characters feel like people that you may know, leaning into the powerful nostalgia of youth and the feelings of time gone by.

The best is certainly yet to come in Joel Barney's tender promo for Tom Walker. The black and white video for Walker's The Best Is Yet To Come is interspersed with real stories from some of his fans, shining the spotlight on their journeys and their connection to the track. Beautifully composed and emotionally affecting, the video is an important piece of work with an incredible message. "Tom posted a clip of this track on TikTok a few months back, with no intention of releasing it as a a single," Barney explains. "Instantly, fans connected with the song and began posting videos of themselves sharing their stories and how the song had resonated with them. We invited Tom's fans to come in and share these stories with us and how the song had connected with them and their experiences."

Caroline Hajny continues Michael Aldag's story from the recent video for Bleak, in this poignant promo for Okay. Picking up directly from the end of the first concept - which sees Aldag jump into a swimming pool fully dressed - we see the artist emerge with a new lease on life. Aldag runs through the city, drying off as he heads somewhere unknown, and the aesthetic becomes more vibrant and lively, cutting between the past and present videos to show the contrast. Completing the emotional arc of the story, and offering a brilliant rooftop performance at the end, it's a remarkable piece of work that stands on its own and as part of a whole.

Olivia J. Middleton directs a pensive promo for Becky Sikasa.Sitting alone in an industrial brick room, we see the artist perform the poignant track whilst coming to terms with her emotions. Set up to look like a super-stripped back version of a bedroom, the art direction reflects the themes of being incomplete and unable to move on, which is further suggested through the stark lighting and desaturated colour palette.

Caroline Hajny directs an emotional promo for Michael Aldag's Bleak. Exploring mental health and relationships - both internal and external - the video places Aldag in several everyday locations, letting his emotional performance do all the talking. Switching from high contrast black and white to a desaturated, raw treatment, the video carries an important message, and presents it beautifully.

Dexter contemplates the process of growing up, in Lengurz's gentle promo for Play Pretend. In the video, we see Dexter experience several familiar scenarios, both with and without her friends by her side, contrasting the past and present versions of her life. The video uses tranquil wide shots of relatable setups - being on the bus, hanging out at the park - to create a sentimental feeling of moving on, and the composition of each shot also hints at the world beyond the frame, and what the future holds for the young artist.

Etta Marcus' bathtub is a portal to her subconscious, in Jesse May Fisher's arresting promo for Nosebleed.Transitioning to a nocturnal, psychic landscape after bleeding out black liquid in the tub, the video is an ethereal, otherworldly interpretation of emotional turmoil.Complemented by a dynamic, pulsating edit, the video is a brilliant introduction to the artist, and a great visualisation of Marcus' inner world.