The Rills vocalist Mitchell Spencer struggles to stay afloat in Ace Bowerman's stirring promo for Your Dad's Car.Stuck on the inside of a submerged vehicle, we see Spencer fight against the water, performing the track as he keeps dipping into the abysslike environment. Eventually, he lets himself sink, unwilling to keep on pushing on. "(The video) represents that feeling of trying to keep your head above water in the midst of any major emotional moments in your life," Bowerman explains. This idea has been visualised in a straightforward yet compelling way, and it's another excellent collaboration between the director and Lincoln-based band.

Jack Lightfoot directs a poignant live promo for Sam Tompkins, filmed at the Devon pub The Champ. The video for Phones In Heaven features an intimate performance in the pub, stripped-back and beautifully shot by DoP Michael O'Connor. "At the end of last year, after the tragic loss of his dad, Sam Tompkins inherited The Champ - a small local full of character situated in the beautiful town of Appledore in Devon," Jack Lightfoot explains."Earlier this month, we took a trip down to The Champ to capture Sam performing in a place that meant so much to his Dad - and the same spot where Sam played his first-ever gigs from age 13."Evoking a strong sense of wistful nostalgia, the video is simple in its concept yet packed full of emotion, allowing viewers to focus on the flawless performance. There are more videos to come from this session, so keep an eye out for those in due course...

Jade O'Connor returns with another powerful promo for ELI. The video for Promises spans ten vignettes, which each visualises the different emotions you have when you begin to lose trust in a relationship. "I focused on creating metaphoric scenes to express the emotions felt after going through numerous broken promises," O'Connor mentions. "We then see ELI take back her power by leaving her frustrating and toxic relationship and taking back her life."The video has a captivating minimalist vibe, using textural art direction and clever cinematography to keep things fresh, and it's all anchored by an enchanting performance from the artist. “To the lovers, the ex’s, the dream sellers, sweet talkers, big corporations, gatekeepers, and anyone that makes promises they can’t keep, please stop you’re bare jarring," ELI says."I think everyone can resonate with the frustration felt in the song. Meeting a brick wall after being presented with a shiny embellished window of opportunity leaves you winded. You eagerly latch on to every word a person says, they promise you the world and then some but it’s just an adorned lie. Whether it’s to people please, big themselves up or whatever the excuse might be, just be up-front, honest and genuine with your intentions - it’ll do less harm in the long run.”

Ed Sheeran is at one with the elements, in Mia Barne's touching promo for Boat. We see Sheeran performing in the middle of the sea, battling a tirade of incoming waves as he works to keep his footing.Before long, various objects get caught up in the water, including broken records, teddy bears and stationery. The cinematography is surprisingly intimate and conversational throughout - with Sheeran's eyeline always down the lens and the camera up close and personal, it feels as if he is pouring his heart out to a friend, and it makes for a beautiful visual. It's the perfect track for a stripped back yet perfectly executed promo, and Barnes brings it to life with an emotional yet still playful concept.