Oska Zaky directs a poignant, tender promo for Jack Vallier. Exploring Jack's experience with chronic fatigue syndrome and insomnia, the video plays out as a visual story, blending abstract concepts and narrative snapshots to visualise the artist's day to day life."There are two key elements in this video - the black balloons and the bed," Zaky explains."The black balloons represent Jack carrying around his fatigue, distress and emotion in everyday life when he manages to leave his bed. The bed is where Jack ponders his thoughts and emotions."Visually rich and emotionally engaging, it's a powerful video that balances reality and fantasy to brilliant effect.

Lucy Sandler directs an emotional one-take promo for LA-based indie pop duo Ill Peach. It's strikingly simple in concept - a one-take, upside down shot of vocalist Jess Corazza hanging off of a sofa - but breathtakingly executed. With a million emotions contained in her tearful composure, Corazza's performance is the sole focus of the video, and it's impossible to take your eyes off of her.To contain this performance within such a limited - yet beautiful - idea is a stroke of genius, and Sandler does a top-notch job at creating not just a video, but a piece of art.

Canadian singer-songwriter Gino Gerussi self-directs a meditative promo for his single All Alone. Exploring the unrequited love that all humans have to face at some point in their lives, the video uses an empty chair as a symbol to encapsulate the feeling of something that is missing. The video is stripped-back, and uses stock footage-style imagery to create a calming, poignant effect that suits the emotional track.

Bleu Desert direct an exceptional promo for Ziak, exploring the duality of man and machine in a rain-slicked dystopia.The video for Même Pas is a tour de force of creativity, boasting experimental vignettes which unravel in a thrilling, unexpected way. The visual effects work here is also truly noteworthy, using realistic cutaway models to peek inside different mechanisms, including guns, cars and motorbikes - and in one poignant scene, a pregnant woman's stomach, packed with gears and cogs instead of a child. Condemned to withhold their feelings, men are condemned to become machines in this world, and Bleu Desert's stunning direction brings the concept to life in vivid detail.Absolutely brilliant.

Balan Evans directs a touching promo for Eloise's Drunk On A Flight. The video sees the artist sat at the end of a row of characters, waiting to board a flight in a mockup airport. Fragments of narrative from the lyrics are visualised in vignettes between other characters, yet Eloise exudes the emotion of the entire track, poignant and bittersweet, in her performance. Dynamic camerawork and clever moving pieces give the video a dreamlike flourish, and the art direction helps to both sell the location and give the entire concept a larger than life feel."This one was a real feat but it felt like everyone was on the same page from day dot," director Balan Evans says."It’s actually the first big set build I’ve done which had its own new challenges, but we had an incredible team who all brought their own unique style to the film. It all just meshed together in the best possible way."

Colin Solal Cardo follows his hypnotic promo for Kimbra with something much more down to Earth, in this breezy, uplifting piece for Noel Gallagher's High Flying Birds. The video for Easy Now features Milly Alcock (of House Of Dragons fame), and sees her character move from despair to euphoria, as she tears up the streets of London.Watched over by Gallagher himself - who chills on the sidelines, in a brief yet very welcome cameo - the video is anchored by a wonderful performance from Alcock, as she jumps on cars, disrupts groups of pigeons and eventually does a victorious run down the middle of the road, full of glee. A poignant concept which cements the fact that music has the ability to transcend, elevate and pull you out of yourself on the darkest of days.

Hector Dockrill directs a heartwrenching promo for new Lewis Capaldi track Pointless. The narrative for the video captures a mother-son relationship with beautiful and heart-breaking intimacy. Spanning a couple of decades, the concept follows a single mother who strives against all odds to give her son the life she never had, and is packed with an emotional punch. With a wonderful performance from BAFTA winner Niamh Algar (The Virtues, Raised by Wolves) and three actors playing the son at different stages of his life - including Charley Palmer-Rothwell as her grown-up son - the video reinterprets the song's lyrics to explore a different type of relationship, and it works perfectly.The naturalistic cinematography and relatable themes help make the video feel incredibly realistic and universal, and it will no doubt have viewers thinking about their own loved ones as we enter the festive period. With mixed dialogue throughout, we both hear and see glimpses into the ups and downs of their daily lives over the years including financial hardship and the tightrope of being a working single parent. And in keeping with the theme of family, Laura Dockrill – Hector’s sister - wrote the script, making this a family affair both on and off screen.“Lewis had a beautiful idea that focused on the mother/son bond, and how responsibility shifts as you grow older," says Hector Dockrill. "Niamh Algar is a phenomenal talent and we’re already chomping at the bit to work together again. With only a week’s prep, she managed to immerse herself into the role and completely make it her own. This is definitely a special film that everybody can connect with – a shout out to every mother.”

Following their collaboration on Out Of My System, Charlie Sarsfield reunites with Louis Tomlinson for a second video, this time for latest release Silver Tongues. The nostalgic promo pays homage to a lost youth through a series of powerful portraits and setups, with Louis as the focal point who connects each story. Threads of a narrative run through the video, but the heart of the concept is in the evocative vignettes, which exude raw emotion and universally relatable situations. Aside from being gorgeously shot and crafted, the casting is spot-on, and these characters feel like people that you may know, leaning into the powerful nostalgia of youth and the feelings of time gone by.