Louis Oliver Byrne directs a charming promo for Joe Usher. The video for You is presented as a series of realist vignettes, following the blossoming relationship of a young East London couple combined with metaphorical magical imagery.Intimately shot, with stylish flair that doesn't detract from the emotional core, it's an excellent complement to the undulating track.

Luis Hindman continues his successful run of video collaborations with Joesef, this time for poignant track Joe. The video explores the process of letting go of a relationship, told through a framework of a wrecked apartment and the memories which once filled it. Emotionally, things have changed - but physically, you're still in the exact same place.Capturing a transcendent, illusory vibe that feels snatched straight from a memory, the video documents the highs, the lows and the inbetweens, seamlessly blending a stream of different emotions and snapshots of life together. The exposed, stripped-back location and art direction perfectly reflect the themes in the track, and provide a minimalist structure for the couple's world to inhabit, until it breaks apart. Raw, honest and consuming, it's a standout video, and arguably the best of Joesef and Luis Hindman's collaborations to date.

Margot Bowman reunites with Charlotte Dos Santos to direct a tender performance promo for Hello Hello. Boasting soft pastel studio setups and a gentle, hazy aesthetic, the video sees the artist get intimate with a male character, interspersed with moments of them both on the phone to each other, fantasising about their connection.Bowman works with DoP Natalie Pitters to create a sensual, nostalgic style through the use of fluid textures and romantic lighting, elevating the conceptual nature of the piece.

Beki Mari directs a sensual promo for Melody Gardot and Philippe Powell, produced by 247 Productions. The video for This Foolish Heart Could Love You is curated in partnership with the Musée Rodin in Paris, and features two dancers in place of the artists themselves - Marie-Agnès Gillot, who also choreographed the piece, along with her male counterpart from L’Opera Garnier, Germain Louvet.Dressed in archive pieces by Japanese Designer Issey Miyake, the video externalises the romantic themes of the track, and the dancers take inspiration from the breathtaking art that surrounds them, bringing to life the sculptor August Rodin's work, as if to ‘flip the switch’ on who is the muse and who is the artist. "Some of our most powerful memories are re-lived through music which is why it is so vital to film-making," says Beki Mari. "Music inspires movement both externally and internally and in this piece, surrounded by some of the worlds greatest sculptures, we project ourselves through this combination of movement and song in order to dream through the romance, ending in the slow stillness of silence."For me, the fascination of creating films is this ability to conceive or birth a kind of visual language which is understood uniquely, each time it is played."

Jordan Hemingway collaborates with the phenomenal Yves Tumor on the video for Secrecy.... interweaving a multiplicity of cinematic vignettes and characters, tied together by Hemingway's darkly romantic, surreal style. The concept is a cacophony of glamour, sex appeal and abstract narrative, which finds a middle ground in Tumor's theatrical performance style and otherworldly environments. Truly outstanding work, from the casting to the boundary-pushing amalgamation of fashion and art direction.

Rupert Bryan directs a 70's influenced promo for up and coming pop artist Allegra. Having an easy breezy time with friends at a bowling alley, Allegra meets a dashing boy who tries to get her attention. She's not overly interested to start with, but decides to see where it goes by the end of the video. Saturated in vibrant neon lighting and patterned overlays, it's a snappy piece of work with a charming, nostalgic vibe and slick choreography to boot.