SOFY 'Socks' by Roisino
Rob Ulitski - 18th July 2023
Roisino directs a colourful and charismatic video for alternative indie-pop artist SOFY.
Featuring a tongue-in-cheek montage of cringey rom-com tropes, the video sees SOFY declare love with a boombox, take a romantic bike ride and even hold giant cue cards - like in that Richard Curtis movie - to impress the one she loves.
The stylised, summery vibe and graffiti backdrops lean in to the nostalgic tone of the concept, and showcases Roisino's ability to tailor the perfect narrative for a switched-on Gen Z audience.
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Rob Ulitski - 18th July 2023
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Credits
Production/Creative
- Director
- Roisino
- PA
- Sanjoli Malani, Katya Ilina
Editorial
- Editor
- Ben Cowan
- Editing company
- TQ
Grading
- Colourist
- Kiaren Harriott
Agent
- Director's Representation
- MA
- Management
- Harry Tidswell
Commission
- Commissioner
- LT
- Label
- Chess Club Records
Rob Ulitski - 18th July 2023