Roisino directs a colourful and charismatic video for alternative indie-pop artist SOFY. Featuring a tongue-in-cheek montage of cringey rom-com tropes, the video sees SOFY declare love with a boombox, take a romantic bike ride and even hold giant cue cards - like in that Richard Curtis movie - to impress the one she loves. The stylised, summery vibe and graffiti backdrops lean in to the nostalgic tone of the concept, and showcases Roisino's ability to tailor the perfect narrative for a switched-on Gen Z audience.

Devon Kuziw explores life after heartbreak from a new, lighter perspective, in this playful promo for Aussie indie-pop artist grentperez. The video for Us Without Me follows the adventures of a red baseball cap, discovered by a variety of different characters as they go about their day-to-day lives. Utilising practical, in-camera techniques - placing the body of the camera in the mouths of each cap-wearing cast member - the video has a distinctive look. It places the hat centre-stage in frame and switching up the energy of the video with each different wearer. Kuziw's clever approach gives a easygoing but charismatic energy to the visuals, and fits nicely with grentperez's sweetly downbeat song.

Lily Rose Thomas directs a thought-provoking promo for Mr Pash's Midnight. The video for Lonely Man was filmed on location in Margate's Walpole Bay Hotel, and is a profound exploration of good love gone bad, and the fallout of such a relationship. Captured in a one-take performance, the anachronistic location perfectly suits the idea that Ollie Pash (aka Mr. Pash's Midnight) is completely lost in time, and unable to decide what he wants to do with himself. The black and white, timeless aesthetic helps cement this idea. The video is the latest in a long line of collaborations between Thomas and Pash, having made a number of videos for his former band Beach Baby.

Luis Hindman directs promo full of yearning for Joesef - set on two different crowded dancefloors.Following previous collaboration for It's Been A Little Heavy Lately, the video for East End Coast sees Joesef drifting through an atmospheric club packed with a mixed crowd of revellers and kissing couples. He is seemingly the only one alone among this hipster crowd, reflective and lipsyncing to the melodic song.The fact that he is pining from a lost love from his hometown of Glasgow is brought home by the introduction of another, slightly less crowded dancefloor, of a gay club - this one distinguished from the other also by the blueish tinge in the grade and a different aspect ratio - with Joesef himself in a smooch with a boy.It's an evocative display of love and loss, told through an atmospheric and hyperreal aesthetic, beautifully shot by Sam Meyer. Joesef also gives an excellent downbeat performance amid the fevered atmosphere of the London club, and Luis Hindman handles this tricky juxtaposition of the two settings, to bring out the emotion of the song, really well. Joesef told Attitude Magazine that the video was very important to him. "If I'd seen a wee guy from the east of Glasgow necking a lad in a music video back in the day I'd have felt a bit less alone."