Karolina Papp directs a dreamlike promo for Harmer Jays. The video makes use of mixed media to fit the nostalgic themes of the artist's lyrics, while using tight, almost claustrophobic framing to make it feel intimate and personal.The playful projections are inspired by the light and colour of the shimmering bioluminescent algae that wash up on the Southern California coast each year, boasting brilliant blue and dark pink hues. Harmer Jay's understated performance is absorbing throughout, and acts an emotional anchor to the conceptual piece.

Luke Casey and Alexandra Leese direct a glossy performance promo for Beabadoobee.Stood in the middle of a light-up dancefloor, with a Sunburst Fender slung across her body, we see the artist perform amongst an enthusiastic crowd of friends and fans - and surrounded by a cluster of oversized red-capped mushrooms. The blend of slick, clean art direction and busy composition creates a lively contrast, whilst the fisheye shots and nostalgic camera effects feel like they belong in an ultimate Top Of The Pops performance from the future.

The latest episode in Greg Barth's ongoing collaboration with Easy Life is the whimsical video for Have A Great Day - and takes us back to the summertime and the English seaside.This one was inspired by the photography of Martin Parr, and shot on a windy day in Broadstairs, it transforms a typical British day at the beach into a slightly surreal experience. The video experiments with cyclical camera movements and a postcard gag, resetting the scene after each cycle. The characters get progressively messier - both in the literal and figurative meaning of the word - as they throw ice creams, start play-fighting and falling over themselves. The inspired blend of visual effects and live action creates a mesmerising aesthetic. Playful, characterful, and on the verge of chaotic - just like a day at the seaside. And its very Easy Life.

Cody Lee Brown directs a wonderfully eccentric promo for Tik-Tok sensations Hot Freaks. The story behind the track and video is an amazing one - Hot Freaks were a locally popular Minneapolis indie-pop band, who broke up amicably in 2015. After recently going viral on Tik-Tok with this hit (which was originally released in 2013), they scrambled to get back together. Having received a flurry of attention from major labels, they have made this video a mere eight years after its initial release, . The concept is simple - a one day limousine adventure featuring two great pals, one of whom is lead vocalist Leo McGill Vondracek, the other a quirky bird-dog-owl hybrid mascot character. The nostalgic, dreamy vibes are exactly what captured the attention of Tik-Tok's audience, and they are on full display here.

Bjarke Underbjerg rounds off a trilogy of videos for Swedish artist LÉON, with the introspective promo for Seventeen. Through the reunification of the indie pop star and her first love, we see the different ways in which posing for a camera and posing for a person intertwines - the constant switch between vulnerability and immovability. In short it's like the age old question: who are we through the eyes of another? DoP Adam Jandrup carries over the same cinematic, emotive cinematography from the previous two promos, with an added energy and flair towards the crescendo of the concept. Beautiful work and a striking way to end a special series of videos.

Brock Neal Roberts directs a tender, introspective promo for Arlo Parks' Caroline. Recounting the story of a couple trying - and failing - to make each other happy, Parks is a spectator in this concept, watching and empathising as a torrent of emotions weigh heavily overhead. The video has a gentle, authentic aesthetic, similar to Roberts' UKMVA-winning promo for Berwyn's Trap Phone. His ability to communicate complex emotions through subtle performance and framing - care of DoP Jack Reynolds - is perfectly suited to the concept, and elevates Parks' already transcendent presence on screen.

Trapped in a video game controlled by men, Beach Bunny's Lili Trifilio breaks free and shows them who really has the power, in Lua Borges' promo for Good Girls (Don't Get Used). Favouring a more authentic, real-world style aesthetic (as opposed to a glitchy, overly vibrant environment), the video combines desaturated pastel-hued cinematography with a kick-ass performance to deliver something strikingly refreshing. The contained, stark location is a perfect setting for the concept, feeling blocked-off in a world of its own, with a brand new set of rules and a sense of anarchic chaos - perfectly suited to the themes that are present throughout the video.

David Wilson explores the breakdown of a nuclear family in his oddball promo for Glass Animals' Tangerine. Taking place on a surreal car journey - with vocalist Dave Bayley playing a Mother, Father and child at various ages - the story follows a typical modern day life-cycle... Boy meets girl, they have a kid, get annoyed with each other and end up splitting, just for the process to repeat when the kid reaches adolescence.The poignant message is wrapped in a layer of quirky imagery, with subtle visual effects allowing the three characters in tandem.The execution is top-notch, and a clever way to get around social distancing and the various challenges that have carried over from the year so far.