Greentea Peng 'Look To Him' by Felix Brady
Promonews - 26th Aug 2022
Felix Brady returns to the world of music videos with a groundbreaking tour de force of action and VFX for Greentea Peng.
The video for Look To Him is an exploration of originality, creativity, and shaping your own reality, as the promo takes audiences on a journey that defies what we would consider possible - even in the world of movie-making.
As Aria Wells, aka Greentea Peng, performs Look To Him and acts as the omniscient narrator from afar, an action sequence unfolds upon the roof of a speeding car between two men - part-fight, part-dance - with the camera as an integral participant to the action, constantly circling the performers.
The spectacular action sequences were achieved by an innovative application of technology by Felix Brady - who's last foray into music video was the brilliant Greentea Peng video for Hu-Man in 2020. Since then, he has been honing his filmmaking craft making commercials, and it shows.
To achieve a 360 degree shot of choreography atop of a moving car on a limited budget required a highly ambitious technical approach that had not been done before - involving precise 3D mapping, cars on rotating turntables, custom algorithms, and virtual environments supplied by the gaming giant EPIC Games.
Brady's ingenious solution was to 'create' an orbiting camera move by spinning the vehicle on a platform inside an LED volume - on the largest LED stage in Europe, in Latvia. Virtual backgrounds, supplied by EPIC Games, originally created for the videogame The Matrix Awakens, were then synced to match the car’s rotation.
In fact, Brady utilized a never-done-before filming technique involving precise 3D mapping and bespoke algorithms to offset in-camera tilt, jib, and pan, to track with the animated backgrounds. The result is a dizzying, dazzling display, where fantasy blockbuster action meets a playfulness inspired by the music of Greentea Peng.
“I felt equally as passionate about the creative and the song as I did with the technical aspects," says Brady. "The video is really all about source energy and believing you can tap into it at any time and so you don't need to look to others for that.
“The car is the vessel for this idea. It’s the analogy for life being relentless and ever moving, it’s this foundational thing we can’t jump off. The characters atop the car are representative of the flamboyant side and the serious side, the transience of life and all its intertwined conflicts."
Felix adds, “I couldn't be happier with the outcome. Especially considering the budget we had to work with. I’m now incredibly passionate about pushing the limits of LED volumes. It’s the playground of the future.”
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Promonews - 26th Aug 2022
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Credits
Production/Creative
- Director
- Felix Brady
- Producer
- Andrew Rawson
- Producer
- Shea Coleman
- Production Company
- SF
- Executive Producer
- DM
- Production Manager
- Sylvie Briggs
- 1st AD
- Ismay Bickerton
- PA
- Thomas Bergmann
Camera
- Director of Photography
- Konrad Losch
- Focus Puller
- Eyaz Christy
- 2nd AC
- Ricardo Garofalo
- Steadicam
- Alex Kryszkiewicz
Lighting/Grip
- Spark
- Auxane Verdier
Choreography
- Choreographer
- Jonny Vieco
- Fight Coordinator
- Renaud Favero
Casting
- Lead Dancer
- Adam Khazhmuradov
- Lead Dancer
- Sasha Shadid
Editorial
- Editor
- Liv Ay
- Editing company
- TE
- Edit Producer
- Tatyana Alexander
Grading
- Colour Producer
- Charlie Morris
- Colourist
- Alex Gregory
- Colour grade company
- No.8
- COLOUR ASSISTANT
- Adam Mears COLOUR ASSISTANT
VFX
- VFX Supervisor
- Tom Luff
- Post production company
- Spirit Studios
- Post production company
- The Mill
- Post production company
- Selected Works
- Post Producer
- Tom Manton (producer), Sean Costello (EP), Selected Works
- Post Producer
- Clare Melia
- THE MILL PRODUCTION ASSISTANT
- William Howland
- THE MILL 2D LEAD
- Adam Maynard
- SELECTED WORKS VFX Lead
- Theajo Dharan
- SELECTED WORKS VFX Artist
- Mahesh Chandrasekara
Promonews - 26th Aug 2022