Mabel 'LOL' by Charlie Sarsfield
Rob Ulitski - 26th July 2022
Charlie Sarsfield mixes things up with Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'.
Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend, living life without pressure or the expectation of others. Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.
This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for Overthinking - and they worked closely together to develop a distinct look.
“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”
Featured sponsors
Rob Ulitski - 26th July 2022
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Featured here in the credits?
Production/Creative
- Director
- Charlie Sarsfield
- Producer
- Xiaoxuan Zhu
- Production Company
- US
- Executive Producer
- Mike Heath
- 1st AD
- Jack Green
Camera
- Director of Photography
- Courtney J Bennett
- Focus Puller
- Orlando O'Mahoney Morris
- 2nd AC
- Joshua Dadson
Art
- Art Director
- Joe Munro
Wardrobe
- Stylist
- Simone Beyene
Choreography
- Choreographer
- Amber Rimmel
Editorial
- Editor
- Tom Herring
Grading
- Colourist
- Megan Lee
- Colour grade company
- EC
Rob Ulitski - 26th July 2022