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Mabel 'LOL' by Charlie Sarsfield

Rob Ulitski - 26th July 2022

Charlie Sarsfield mixes things up with Mabel, with this moody and atmospheric but also fun and dynamic promo for her latest release 'LOL'.

Mabel is shown hanging out with her friends, 'laughing out loud' at the deperation of an ex-boyfriend, living life without pressure or the expectation of others. Across several distinctive vignettes, we see an abstract expression of these themes, with plenty of fun choreography and stylish outfits.

This is Charlie Sarsfield and Mabel's second collaboration - following the video a few months ago for Overthinking - and they worked closely together to develop a distinct look.

“Working with Mabel is always a dream," says Sarsfield. "We really wanted to push the aesthetic forward this time around, playing with various angles with the intent of creating a surreal, dreamlike world incorporating choreography and multiple builds.”

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Rob Ulitski - 26th July 2022

Tags

  • Director's notes
  • Pop
  • Surreal
  • Dreamlike
  • Performance
  • Choreography
  • Dance
  • Stylish

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Credits

Production/Creative

Director
Charlie Sarsfield
Producer
Xiaoxuan Zhu
Production Company
Executive Producer
Mike Heath
1st AD
Jack Green

Camera

Director of Photography
Courtney J Bennett
Focus Puller
Orlando O'Mahoney Morris
2nd AC
Joshua Dadson

Art

Art Director
Joe Munro

Wardrobe

Stylist
Simone Beyene

Choreography

Choreographer
Amber Rimmel

Editorial

Editor
Tom Herring

Grading

Colourist
Megan Lee
Colour grade company

Rob Ulitski - 26th July 2022

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