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Amy Michelle 'Welcome To The Sidelines' by Dylan Friese-Greene

Rob Ulitski - 19th Apr 2022

Dylan Friese-Greene directs a darkly surreal promo for Amy Michelle. 

In the video for Welcome To The Sidelines, the artist appears alongside her own evil twin in a saccharine dollhouse world, taking a whirlwind journey that ends up in a fiery climax. 

The soft pastel colour palette, doll-like styling and enigmatic concept echoes influences such as US artist Melanie Martinez, but with a fresh, contemporary take and a wonderfully disturbing central performance from Michelle. 

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Rob Ulitski - 19th Apr 2022

Tags

  • New Director
  • Pop
  • conceptual
  • Disturbing
  • Nightmare
  • Surreal
  • Performance
  • Twin

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Credits

Production/Creative

Director
Dylan Friese-Greene
Producer
Ella Woollgar
Production Company
Executive Producer
Rhory Danniells
Executive Producer
Tom Ringsby
Production Manager
Sofia Wilkinson-steel
1st AD
Sunjna Mullick

Camera

Director of Photography
Stephen Dunn

Art

Production designer
Chenai Nduru

Wardrobe

Stylist
Rebecca O'dwyer

Editorial

Editor
Dylan Friese-Greene

Grading

Colourist
Connor Coolbear
Colour grade company

Misc

Colour Producer
Oscar Wendt

Rob Ulitski - 19th Apr 2022

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