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Luna Li 'What You're Thinking' by Lu Xiao Wei

Rob Ulitski - 9th Mar 2022

Lu Xiao Wei directs a mesmerising promo for Toronto-based multi-instrumentalist Luna Li. 

On the pulsating streets of nighttime LA, we see Li drift around in a car with several friends, making several stops to perform an improv dance with her doppelgänger and cycle through different slick outfits. 

In a dreamlike haze of vignettes, Li shines through with an understated yet magnetic presence, whilst the ethereal cinematography and unexpected styling choices create a world that is very much tailored to the artist and her aesthetic. 

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Rob Ulitski - 9th Mar 2022

Tags

  • Pop
  • Styling
  • Nighttime
  • LA
  • Los Angeles
  • Dreamlike
  • Performance

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Credits

Production/Creative

Director
Lu Xiao Wei
Producer
Scarlett Anderson
Production Company
FAMILIA
Executive Producer
India Bradshaw
Production Assistant
Roisin Keenan Blair

Camera

Director of Photography
Philips Shum
Focus Puller
Octavio Estrada

Lighting/Grip

Gaffer
Anderson Ko

Wardrobe

Stylist
Tabitha Sanchez
Hair & Make-up
Tammy Yi

Casting

Cast
Elle Chapman, Lulu Stone, Ella Snyder, Tyra Booker

Editorial

Editor
Leah Burton

Grading

Colourist
Vlad Barin
Colour grade company

Misc

Post Production Executive
India Bradshaw

Rob Ulitski - 9th Mar 2022

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