Charlie Sarsfield and FILFURY join forces to deliver this outstanding promo for Mabel and 24kGoldn. Shot across London and LA, the video for Overthinking captures Mabel at a houseparty struggling to connect with the atmosphere, her mind elsewhere and focused on internal struggles. Meanwhile, 24k is shown on the streets of LA at sundown in a vintage BMW, shot against the iconic skyline. "Overthinking is an ambitious project, one that I was super excited about," says Charlie Sarsfield. "When pitching on the video I really wanted to push Mabel out of her comfort zone, leaning into the meaning of the song which is about wild nights out, but the anxiety and vulnerability which can come with that. This meant that Mabel had to act and perform in a way we haven’t really seen her do.I really wanted to push Mabel out of her comfort zone."We knew we wanted this performance to exist in a colourful world, surreal at points, taking inspiration from Euphoria and Skins - but also Mabel’s own personal experiences. Although the track expresses the more vulnerable side of Mabel, she really came out of her shell and killed the performance and made the whole shoot extremely enjoyable."As soon as Mabel and I started talking, we clicked. Being able to talk to artists about visual ideas really helps to add more layers to the whole project."The addition of FILFURY's impressive talents helped provide even more scope to the concept, and follows a fruitful collaboration on The Fanatix promo for VROOM, where Sarsfield assisted the LA-based director, shooting the London setups.) "I knew what I wanted to capture and FILFURY’s style was perfect for it," adds Sarsfield. "He has an extremely graphic eye, focussed on symmetry and great performance. The whole UNTOLD team over in LA smashed it and it was great for me knowing we were in safe hands out there."And special shout out to my DoP here in England Courtney Bennett, who really brought this world to life. He did a great job of leaning into the beauty elements but also made it gritty at the same time, which is something Mabel and I spoke a lot about throughout pre-production."
Rob Ulitski - 24th May 2022