LISA 'Moonlit Floor' by Raja Virdi
Rob Ulitski - 9th Oct 2024
Raja Virdi directs a glossy performance promo for LISA, focussing on the K-Pop star's beautiful performance in a romantic theatrical setting, in line with the style and feel of the song.
Silky smooth and utterly captivating, the video for Moonlit Floor is an up close and personal showcase of the artist's performance skills, particularly with a ballad - a departure from some of the more fast-paced pop we're used to from her solo career to date.
"It was such a fantastic opportunity to direct this video," Virdi explains. "I'm a K-Pop fan, and I especially love what LISA has been doing in her solo era and how Blackpink (LISA's group) has helped pave the industry, so collaborating with LISA and her management team LLOUD on this was a really wonderful experience.
"At its core, it's a stripped-back performance, unlike anything LISA has done before. We let her performance play out in these dream-like gliding longer takes, allowing the song's emotion to shine through in her movement. We opted for two setups, the first being in a sort of loft-style band rehearsal space and then seamlessly transitioning into a stunning theatre stage performance. This helped keep the piece fresh and showcases LISA's fantastic performance in two striking settings.
"I couldn't have done this without my incredible LA team, who quickly put it together. Massive thanks to my brilliant producer Jami Arceo, DOP extraordinaire Brett Arndt, production designer Wes Goodrich, and incredible 1st AD RJ Collins for keeping things moving and my post team, editor David Checel, colourist Connor Coolbear (and my very good friends at ETC) for putting the beautiful finishing touches on this, and of course, Black Dog for their support."
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Rob Ulitski - 9th Oct 2024
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Credits
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Production/Creative
- Director
- RV
- Producer
- Jami Arceo
- Production Company
- P
- Production Company
- BF
- Executive Producer
- Molly Bohas
- Executive Producer
- Jeff Pantaleo
- Production Manager
- Laura Goldenstein
- 1st AD
- Rj Collins
Camera
- Director of Photography
- Brett Arndt
- Focus Puller
- Chris Corpuz
- 2nd AC
- Julio Zepeda
- Steadicam
- Luke Rihl
Lighting/Grip
- Gaffer
- Jacob Abrams
- Key Grip
- Anthony Sandalena
Art
- Production designer
- Wesley Goodrich
Wardrobe
- Stylist
- Nan Permpoon
- Hair
- Glen Oropeza
- Make-up
- Ariel Tejada
- Stylist Asst
- Nicole Van Dalen, Nail Tech
Choreography
- Movement Director
- Olivia Wong
Casting
- Bass
- Destani Talbird
- Guitar
- Micah Flamm
- Keys
- Alina Malinovskaia
- MD & Drums
- DJ Dean
Editorial
- Editor
- David Checel
Grading
- Colour Producer
- Oliver Whitworth
- Colourist
- Connor Coolbear
- Colour grade company
- EC
VFX
- VFX
- Hush
- VFX
- The Frender
Commission
- Commissioner
- Camille Yorrick
- Label
- LLOUD
- Label
- RCA Records
Rob Ulitski - 9th Oct 2024