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LISA 'Moonlit Floor' by Raja Virdi

Rob Ulitski - 9th Oct 2024

Raja Virdi directs a glossy performance promo for LISA, focussing on the K-Pop star's beautiful performance in a romantic theatrical setting, in line with the style and feel of the song.

Silky smooth and utterly captivating, the video for Moonlit Floor is an up close and personal showcase of the artist's performance skills, particularly with a ballad - a departure from some of the more fast-paced pop we're used to from her solo career to date.

"It was such a fantastic opportunity to direct this video," Virdi explains. "I'm a K-Pop fan, and I especially love what LISA has been doing in her solo era and how Blackpink (LISA's group) has helped pave the industry, so collaborating with LISA and her management team LLOUD on this was a really wonderful experience.

"At its core, it's a stripped-back performance, unlike anything LISA has done before. We let her performance play out in these dream-like gliding longer takes, allowing the song's emotion to shine through in her movement. We opted for two setups, the first being in a sort of loft-style band rehearsal space and then seamlessly transitioning into a stunning theatre stage performance. This helped keep the piece fresh and showcases LISA's fantastic performance in two striking settings.

"I couldn't have done this without my incredible LA team, who quickly put it together. Massive thanks to my brilliant producer Jami Arceo, DOP extraordinaire Brett Arndt, production designer Wes Goodrich, and incredible 1st AD RJ Collins for keeping things moving and my post team, editor David Checel, colourist Connor Coolbear (and my very good friends at ETC) for putting the beautiful finishing touches on this, and of course, Black Dog for their support."

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Rob Ulitski - 9th Oct 2024

Tags

  • Director's notes
  • Pop
  • K-Pop
  • Performance
  • K-Pop
  • LA
  • Stage
  • Theatrical
  • Glossy

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Credits

Featured here in the credits?

Production/Creative

Director
Producer
Jami Arceo
Production Company
Production Company
Executive Producer
Molly Bohas
Executive Producer
Jeff Pantaleo
Production Manager
Laura Goldenstein
1st AD
Rj Collins

Camera

Director of Photography
Brett Arndt
Focus Puller
Chris Corpuz
2nd AC
Julio Zepeda
Steadicam
Luke Rihl

Lighting/Grip

Gaffer
Jacob Abrams
Key Grip
Anthony Sandalena

Art

Production designer
Wesley Goodrich

Wardrobe

Stylist
Nan Permpoon
Hair
Glen Oropeza
Make-up
Ariel Tejada
Stylist Asst
Nicole Van Dalen, Nail Tech

Choreography

Movement Director
Olivia Wong

Casting

Bass
Destani Talbird
Guitar
Micah Flamm
Keys
Alina Malinovskaia
MD & Drums
DJ Dean

Editorial

Editor
David Checel

Grading

Colour Producer
Oliver Whitworth
Colourist
Connor Coolbear
Colour grade company

Agent

Director's Representation
Inc
Director's Representation
Lab

Commission

Commissioner
Camille Yorrick
Label
LLOUD
Label
RCA Records

Rob Ulitski - 9th Oct 2024

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