Florence + The Machine 'King' by Autumn de Wilde

David Knight - 28th Feb 2022
Florence + The Machine returns and reunites with Autumn de Wilde, with the epic video for King - steeped in religious imagery and most poignantly filmed in Kyiv weeks before Ukraine was plunged into war.
Florence Welch appears to a troubled young man (played by Jack Riddiford) as a floating vision in a purple shroud, in the manner of the Virgin Mary. From this gripping beginning, de Wilde allows an extraordinary set-piece to play out, with the help of choreographer Ryan Heffington and a visual effects department led by Denis Reva.
Florence is joined by her female followers within the grounds of a half-built building, and she and her disciplines eventually, breathtakingly, take to the air, reflecting the characteristically Florence-like nature of the song, striving for a higher, transcendent level.
It's the second time Autumn de Wilde has worked with Florence + The Machine, following the UKMVA-winning video for Big God. This shares the exquisitely composed quality of that video, on a more ambitious scale, and also that strong sense of female solidarity between Florence and a group of dancers who become personalities in themselves once they arrive on screen.Â
A powerful video. But now many of the people involved in making the video, from the production company Radioaktive and other freelance film crew, are now fighting for the survival of their country, and their lives. A truly terrifying thought. Our prayers are with them and their fellow citizens.
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Credits
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Production/Creative
- Director
- Autumn de Wilde
- Producer
- Producer
- Service Producer
- Production Company
- AC
- Service Company
- Service Co Exec Producer
- Production Manager
- 1st AD
Camera
- Director of Photography
Art
- Production designer
Wardrobe
- Hair
- Make-up
- Costume designer
- Wardrobe
- Wardrobe
Choreography
- Choreographer
Editorial
- Editor
- Editing company
- FC
Grading
- Colourist
- Colourist
- Colour grade company
VFX
- VFX Supervisor
- VFX Company
David Knight - 28th Feb 2022