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Florence + The Machine 'King' by Autumn de Wilde

David Knight - 28th Feb 2022

Florence + The Machine returns and reunites with Autumn de Wilde, with the epic video for King - steeped in religious imagery and most poignantly filmed in Kyiv weeks before Ukraine was plunged into war.

Florence Welch appears to a troubled young man (played by Jack Riddiford) as a floating vision in a purple shroud, in the manner of the Virgin Mary. From this gripping beginning, de Wilde allows an extraordinary set-piece to play out, with the help of choreographer Ryan Heffington and a visual effects department led by Denis Reva.

Florence is joined by her female followers within the grounds of a half-built building, and she and her disciplines eventually, breathtakingly, take to the air, reflecting the characteristically Florence-like nature of the song, striving for a higher, transcendent level.

It's the second time Autumn de Wilde has worked with Florence + The Machine, following the UKMVA-winning video for Big God. This shares the exquisitely composed quality of that video, on a more ambitious scale, and also that strong sense of female solidarity between Florence and a group of dancers who become personalities in themselves once they arrive on screen. 

A powerful video. But now many of the people involved in making the video, from the production company Radioaktive and other freelance film crew, are now fighting for the survival of their country, and their lives. A truly terrifying thought. Our prayers are with them and their fellow citizens.

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Credits

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Production/Creative

Director
Autumn de Wilde
Producer
Producer
Service Producer
Production Company
Service Company
Service Co Exec Producer
Production Manager
1st AD

Camera

Director of Photography

Art

Production designer

Wardrobe

Hair
Make-up
Costume designer
Wardrobe
Wardrobe

Choreography

Choreographer

Editorial

Editor
Editing company

Grading

Colourist
Colourist
Colour grade company

VFX

VFX Supervisor
VFX Company

David Knight - 28th Feb 2022

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