Samuel Douek celebrates the power of dance in his energetic promo for Sigala. 

The video for Melody was inspired by the rich culture of Mexico, and follows a woman who rides the bus on her way to work, unexpectedly bringing a full dance party with her. 

As she sits down to start her daily routine, she jumps between the real world and a hyper-stylised dream world, where everyone enters an explosive fantasy of colour and choreography. 

Transcending the confines of the bus, we see the party spill out onto the street, in a celebratory string of vibrant performance vignettes. 

Throwing shapes around several picturesque locations in the city, it's a beautiful video to look at, and a true tour de force of creativity and collaboration. Working with a full Mexican cast and crew it was Douek's first video with CAMP on the other side of the Atlantic, in collaboration with Violeta Films.