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Adele 'Oh My God' by Sam Brown

Promonews - 13th Jan 2022

It's eleven years since Sam Brown's first video for Adele. Finally, we have his second, and it was worth the wait.

It was Brown's iconic video for Rolling In The Deep that kickstarted Adele's ascent to superstardom, of course. Now for Oh My God he has supercharged the elements that made that video a slow-burning masterpiece.

Once again, a performance by Adele - now mature, so much more self-confident - is framed within a series of vignettes that represent the elements of the song. But this time these individual parts of the vision are brought together, all appearing within a single extraordinary camera movement.

With the beautifully choreographed flow of characters and objects, the repetition of individuals on screen - primarily Adele herself - Brown has employed motion control camerawork at a level of sophistication and complexity that has been rarely achieved.

But if this video is driven by it's concept, it never loses sight of the primary purpose - display the star quality of Adele. This is a stunning, virtuoso combination of artist performance with filmmaking skill and invention.

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Promonews - 13th Jan 2022

Tags

  • Motion control
  • Performance
  • Pop

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Credits

Production/Creative

Director
Sam Brown
Production Company
Production Company
Imperial Woodpecker
Executive Producer
Nkem Egbuchiri
Executive Producer
Bryan Younce
Executive Producer
Polly Ruskin

Camera

Director of Photography
Roman Vasyanov

Art

Art Director
Nu California

Wardrobe

Stylist
Jamie Mizrahi
Stylist (Cast)
Natasha Newman-Thomas
Hair
Sami Knight
Make-up
Anthony Nguyen

Choreography

Choreographer
Megan Lawson

Editorial

Editor
Sam Ostrove
Editing company
Cabin Edit

VFX

Post production company

Agent

Director's Representation

Commission

Commissioner
Phil Lee

Misc

Hair & Make-up (Cast)
Jenni Clark
Commissioning company
Choreographer Assistant
Taylor James
Nails
Kimmie Kyees

Promonews - 13th Jan 2022

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