videoStormzy ft Fredo 'Toxic Trait' by Femi Ladi
When Stormzy does videos, he does them big, and the video for Toxic Trait, directed by Femi Ladi, is no different, boasting a tour de force of set builds, visual effects and cameos - delivered with a mesmerizing motion controlled camera move.What's more, there's a dramatised therapy session featuring guest artist Fredo - with his therapist played by TV royalty Alison Hammond.The video fictionally contextualises a plethora of 'toxic' situations that Stormzy refers to in the track, honing in on gambling, violence and the glorification of luxury lifestyles. And as the camera shifts between multiple versions of the grime superstar, Ladi introduces significant, historical cultural moments from over the years, including the iconic 1968 Esquire Magazine cover of Muhammed Ali and Kehinde Wiley’s prominent painting, A Ship Of Fools.When the action breaks for the therapy scene with Fredo and Hammond, it's a welcome development of the theme that also adds a touch of humour. Then it concludes with a group-therapy session which features further cameos from a range of British figureheads including Ivorian Doll, Wretch 32 and Specs Gonzalez.Filmed in London earlier this year, the majority of the visual was shot on a high-speed, cinema robot camera, capable of horizontal and vertical movement speeds of up to 2 metres per second.“After listening to the lyrics, I wanted to have fun with this video," Femi Ladi has stated. "I liked the idea of bringing a Renaissance-style painting to life, whilst still feeling grounded in the world of Stormzy."We collaborated on all the scenarios together which was great - as well as being able to bring in thelikes of Fredo and Alison Hammond for their own toxic therapy sessions!"
Rob Ulitski - 5 months ago