Rob Ulitski - 2nd July 2021

Mike Baldwin brings the party vibes in his high-energy promo for DJ/producer Bissett. 

Cleverly capturing a 360 degree snapshot of slick choreography via the use of a motion control rig, dancer Ellie is cloned across two striking timelines - one where she is alone in an industrial setting and the other at a neon-hued rave with a group of friends. 

It's a fun amalgamation of technology and tradition, and the addition of handheld setups and fun visual effects save the concept from becoming too repetitive.

"I went round in circles trying to come up with a concept for this video - so that ended up being the idea," explains Baldwin. "I do love the maths and head-scratching involved with motion control shoots, and it's great seeing it all come together (and a relief that it works) in an edit.

"We lucked out with our main dancer, Ellie, who gave it her all on every take, again and again."

PRO Credits

Credits

DirectorMike Baldwin
ProducerEmily Vincent
Production CompanyBlindeye Films
Executive ProducerJack Lightfoot
Production ManagerJames Dearden
Director of PhotographyHamish Anderson
Focus PullerMatt Lewis
2nd ACJenna Wörlin
GafferRichard Scott
WardrobeWaranya Leiper
Make-upLisa Chau
Grading companyFramestore 
Post production companyBlindeye Films
VFXJames Dearden
Director's RepresentationCarrie Sutton
CommissionerLouis Danckwerts
LabelUniversal Music
Other creditsMoco Technician: Justin Pentecost Spark: Alex Magill Rigger: Gregg Press Runner: Lauren Smartt Production Assistant: Rachel Akiboye Playback: Louis Catlett

Rob Ulitski - 2nd July 2021

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