Rob Ulitski - 10th Jan 2022

Maxim Kelly directs a genre-bending epic for Mercury Prize-shortlisted rock band Black Country, New Road. 

Cleverly balancing an abstract narrative with anachronistic imagery, the focal point of the story is an alien who has crash-landed to Earth, who gets a less-than-welcoming treatment from the humans who capture him.

Spanning a six-minute runtime, the video is peppered with a vast array of references, from vintage sci-fi films through to low budget B-movies and classic drama films. And the Concorde plane is in there too. 

Flanked with archival footage, the video is ambitious and wide-ranging, but never once feels stretched too thin, which is a remarkable achievement for a concept that covers so much ground in it's comparably short runtime.

We took the 6 minute-plus runtime as an asset.

“On the surface, the concept was straightforward," says Kelly. "But for a band who namecheck everyone from Scott Walker to Kanye West, and the pronounced mix of genres in their music, it felt right to take an analogous approach with the visuals. Throw as many references together as possible and see if we, too, could get it all to hold together as a piece.

"We took the 6 minute-plus runtime as an asset. It gave us the time needed to weave as much as possible into the film. A walking video in parts, but also with a narrative running through...  combined with miniatures and VFX. 

"The band were so supportive and amazing. They gave us the encouragement to just go off on one! And being a massive fan of their music, it was a genuine pleasure to work with them on this film.”

PRO Credits


DirectorMaxim Kelly
ProducerZoe Travica
Production CompanyCaviar
Executive ProducerEleri Evans
1st ADConor Joyce
2nd ADWill Akbar
Director of PhotographyNick Cooke
Focus PullerPete Swinford
2nd ACMike Simpson
GafferKieran Brown
Production designerLaura Little
Make-upGeorgia Olive
StylistJared Behl
EditorCharlie Reddie
Editing companyHomespun
Post ProducerKirsty Oldfield
ColouristConnor Coolbear
ColouristJason Wallis
ColouristElectric Theatre Collective
Casting directorHannah Ashby Ward
Director's RepresentationHands London
Other creditsProduction Assistant: Sachin Chande Runners: Jac Freeman-Bell, Poppy Jermaine, Nicolas Roques Spark: Luke Anstead Art Department Assistant: Jaclyn Pappalardo Prosthetics + MUA Assts: Erika Freeman, Sophie Baverstock Stylist Assistants: Caitriona Oladapo, Jay Huda DIT: Moose Kruizenga Casting Associate: Holly Shearn Honey Wagon Driver: Paul Hockley MUA Split Driver: Melvyn Moore Camera Car Driver: Samuel Read Minibus Driver: Alan Genny Driver: Jon Boyce VFX Artist: Robert Chandler VFX Producer: Fatima Ouklilane Cast: Finbar Varrall, Mia Lacostena, Lewis Evans, Luke Mark, Tyler Hyde, Charlie Wayne, Lauren Somerville, Cathyrn Sherman, Billy Cashin, Eden Avital Alexander, Bailey Smith, Bashka Forrest, Arjan Singhnv Irk, Anja Cilia, Omar Ragab

Rob Ulitski - 10th Jan 2022

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