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Not So French 'Soda Pop' by Sammy Rawal

Rob Ulitski - 14th Dec 2021

Sammy Rawal directs a glossy promo for Not So French, featuring Lady Ice and a menagerie of fizzy pop beverages. 

Featuring frenetic camera zooms, a splash of visual effects and a bubbling energy throughout, Rawal loops different movements to create a GIF-style aesthetic, matching the beat of the track. 

Lady Ice is mesmerising throughout, jumping, shaking and twisting her way into a Soda Pop frenzy. 

"The idea behind this was to create an absurd advert-style music video for the fictitious NotSoFrench brand of soda," explains Sammy Rawal. 

"The video plays with the themes of 'sweet' and 'sexy' in a very camp approach. Driven by a graphic colour palette and starring Lady Ice of the iconic House of Miyake-Mugler, the video quickly spirals deeper into visual craziness as elements of digital collage, illustrated overlays and intentionally skewed scale/proportion are introduced."

Rob Ulitski - 14th Dec 2021


  • Electronic
  • Fizzy
  • Advert
  • Dance
  • movement
  • Colourful
  • Glossy

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Sammy Rawal
Barclay J. Maude
Production Company
Production Company
Revolver Films
Executive Producer
Jannie Mcinnes, Richard Cureton


Director of Photography
Carl Elster


Director's Representation
Alexa Haywood @ Free Agent Uk


Steve Gottlieb

Other credits

Wardrobe & Styling

Joelle Litt

Hair & Make-Up

Caitlin Cullimore, Celeste Russouw

Director's US Rep

Hart Represents


Mz Lady Ice

Rob Ulitski - 14th Dec 2021

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