Production Company

Scheme Engine

Tinashe transforms the weekly supermarket shop into something elevated and bubbly, in Sammy Rawal's&nbsp;promo for Needs.&nbsp;Under the glow of fluorescent striplights, Tinashe and friends take over the empty store, dancing down aisles, taking breezy jaunts in trolleys and dressing up in&nbsp;buffet meat selections.[imgtoken data:1]It's a video that is firmly tongue-in-cheek, but still has the characteristics of an iconic Tinashe video: sharp choreography - by Nina McNeely -&nbsp;killer styling and a performance that oozes star quality.&nbsp;Forget the shopping list, this video brings the fantasy of an all night shopping trip to life, and it would be a lie to say we wouldn't jump right in to join her. Let's twerk...

United States

Irene Ashu

Yasi

Sammy Rawal

Jeff Kopchia

Becky Lopez

Mayer Chalom

Sheira Rees-davies

Parker Mcmillian

Drew Weaver

Jake Reeder

Nina McNeely

Nina J

Marlaine Reiner

Jared Rosenthal

The Kroot

Nice Life Recording Company

Tinashe 'Needs' by Sammy Rawal

Tinashe-'Needs'-by-Sammy-Rawal

In Willem Holzer's video for&nbsp;New York-based singer-songwriter ADE's One of Us,&nbsp;a woman's unease grows amidst a bingo game led by a mysterious lounge singer.Reality blurs, shadows flicker, and an ominous presence lurks. Is the lounge singer (played by ADE)&nbsp;all that he seems?&nbsp;It's a captivating tale of intrigue will leave you yearning for answers.

Martin Isenberg

Nat Tereschenko

Willem Holzer

Brian Mcelroy

David Morrett

Alex Purifoy

Jame Rothman

Kyle Garrison

Chris Wiesehahn

Julia Cryster

Joseph Waggoner

Abigail Hayden

Tyler Christie

Nick Lindell-Wright

Ethos Studio

Sasha Fralova

ADE 'One Of Us' by Willem Holzer

Ade - “One of Us” (Official Video)

Wendy Morgan directs a dazzling performance promo for Halle.&nbsp;The atmospheric video for Angel transitions through several dramatic vignettes, with Halle's performance and movement taking central focus in the concept.&nbsp;&nbsp;[imgtoken data:1]Boasting great art direction and styling, the video is&nbsp;multi-layered and textural, balancing delicate colour palettes and materials with a sense of enigmatic strength and mystery in the performance.&nbsp;Representing the multifaceted talent&nbsp;she has as an artist, there is plenty to love in this video, and it's another huge moment for both Halle and Wendy Morgan respectively.&nbsp;

Wesley Goodrich

Myrosia Palmer

Kerrynton Jones

Mackenzie Jarrett

Nadia Maryam

Marirosa Crawford

Marcella Lewis

Syera Plitt

Anna Trevelyan

Wendy Morgan

Shayna Gianelli

Hart Represents

Saul Levitz

Zoe Simonë-yi

Jannie McInnes

Kyle Abraham

Tinisha Meeks

Raul Otero

Eric Barr

Frender

Max Colt

Columbia Records

Halle 'Angel' by Wendy Morgan

Halle-'Angel'-by-Wendy-Morgan

Floria Sigismondi returns to music videos with a theatrical blockbuster for Sam Smith's chart-topping Unholy,&nbsp;featuring Kim Petras.Shot in London, this eye-popping extravaganza&nbsp;is a musical set-piece packed with flair, pizzazz and sexual energy - with Sam as the charismatic MC of a small army of show-people at&nbsp;The Body Shop, the LGBTQ+ cabaret where lustful dreams come true.&nbsp;With cameos by Gottmik and Violet Chachki from RuPaul's Drag Race,&nbsp;and porn star Paddy O'Brian, the film follows a husband who ducks out on his wife and sneaks off to his favorite sex club cabaret, where he soon finds his guilty pleasures revealed in a very public manner. After discovering her husband’s unfaithful ways, the film concludes with the wife character becoming liberated by her own sexuality, rather than a victim to the scandal.A modern retelling of the spectacle of cabaret, Sigismondi&nbsp;has drawn upon her&nbsp;upbringing for this - she was born to Italian opera singer parents, and grew up amid the theatrical and the avant-garde&nbsp;- and applied her&nbsp;trademark cinematic style previously seen in her award-winning work for the likes of Gucci, Rihanna, David Bowie, and Justin Timberlake.Choreographed by French dance collective (LA)HORDE, who are famed for their ability to develop scenarios and actions that take up radically contemporary themes and questions, the seductive music video is a visual feast led by a diverse and queer cast.With references to French surrealist photographer Claude Cahun and noted corset maker of the late 20th Century, Mr. Pearl, the video’s costume designer Lisa Jarvis created an impressive range of otherworldly looks for the enormous ensemble, who were cast&nbsp;by Hannah Ashby Ward at Lane Casting (an LGBTQ+ owned company) to showcase&nbsp;real, diverse and unapologetic bodies.&nbsp;Floria Sigismondi, Director, comments: “I grew up in the world of theatre and opera. This film presented the platform for me to reach deep into that history. It was important to me to bring the theatrics and drama to the film while also giving it a modern feel. We were not interested in creating a period piece. We wanted to create our own world. The theatre and setting gave us the history of cabaret but the costumes broadened that and injected a modern element. For me it's a celebration of the LGBTQ+ community and creating that celebration was the most important and joyous experience."Jannie McInnes, Executive Producer at Scheme Engine, adds: “The creative excellence and expression across departments on this project completely blew my mind. Floria sets a high bar, inspires people to bring their most creative selves and she wants everyone to have fun doing it. We are really grateful to Sam and the label for affording us the luxury of real prep time and we used every second of it!”Lisa Jarvis, Wardrobe Stylist, continues: “I've been a fan of Floria's work for quite a while, and as soon as I saw the mood board and heard A Clockwork Orange, Claude Cahun, Mr. Pearl, Crazy Horse, I knew it was right up my alley and would be hella fun to dive into. Taking the references in mind, I wanted to create a world where there was a huge range of visual looks and everyone embraced them. It needed to be otherworldly, opulent, sensual, and a little bit intoxicating to watch with more than a strong twist of naughty.” &nbsp;

United Kingdom

Arthur De Boreman

Hannah Ashby Ward

Blake Rice

Ben Reardon

Lisa Jarvis

Floria Sigismondi

Fred Bonham Carter

Maurizio Von Trapp

Just Fred

Tom Nowell

Alexa Haywood

Aidan Robert Brooks

Amanda Tuckwell

Chris Kelly

Jac Hopkins

Lami Okrekson

Anna Barnett

Marine Brutti

Arthur Harel

Jonathan Debrouwer

Ilham Mestour

Sienree Du

Anna-maria Negri

Parker Jarvie

Stefan Sonnenfeld

Company 3

Bonch

Maren Bjorneseth

Henry Davis

(LA) HORDE

Lane Casting

Alexa Haywood at Free Agent UK

Joel Honeywell

Sam Smith ft Kim Petras 'Unholy' by Floria Sigismondi

Sam-Smith,-Featuring-Kim-Petras--'Unholy-'-by-Floria-Sigismondi

Wendy Morgan continues her run of successful collaborations with&nbsp;Lous And The Yakuza, with the dazzling promo for&nbsp;Kisé.&nbsp;Balancing a lo-fi aesthetic with slick performance vignettes, the video plays out like a fashion film, packing a wave of abstract visuals into a super-short timeframe.&nbsp;The transition between nostalgic home-video effects and glossy setups is achieved through match-cuts and a breakneck edit, whilst the experimental layering and frenetic camera movements add a distinctive, textural vibe to the concept.&nbsp;

France

Elena Mottola

Andrew Rawson

Nicole O'Connell at Hart Represents

Tilda Bonham Carter

Kash Powell

Pal Berdahl

Yumiko Hikage

Aurore Gibrien

Sam Allen

Luke Morrison

Electric Theatre Collective

Jacob Mendel

Justin Rose

Lous And The Yakuza 'Kisé' by Wendy Morgan

Lous-And-The-Yakuza-'Kisé'-by-Wendy-Morgan

Sammy Rawal directs voguing diva&nbsp;Honey Balenciaga, as a magical chef, creating wonders in the kitchen,&nbsp;in this branded music video for the Kelis-performed&nbsp;Square It - part of a new campaign by&nbsp;leading cheese brand Kraft Singles.In this fast-paced mash-up of voguing and cookery, Honey - star of the HBO reality show Legendary - self-multiplies to make herself as super-creative as possible, while also making impressive moves&nbsp;to the track which was created in a team up with ad agency Johannes Leonardo and maverick singer-songwriter and foodie Kelis.This is described as part of a companywide 'anti-advertising' effort by Kraft Heinz, as a way to modernise its brands, and also a way to celebrate the growth of the Kraft Singles brand during the pandemic - it registered double digit growth for the first time in five years. In preparing to make the video for Square It, Rawal pitched his idea - including&nbsp;the casting of Honey Balenciaga&nbsp;- to the creative team at Johannes Leonardo.&nbsp;&nbsp;&nbsp;“From the first briefing, I was in love with the idea and I really vibed with the JL creatives—we shared a lot of references," says Rawal.&nbsp;“My vision was to cast the legendary voguing diva herself, Honey Balenciaga, in an absurd story about a cook hard at work who transforms into a culinary Goddess capable of telekinesis and multiplying herself on command."That everyone embraced my pitch for the video to star a queer talent for a campaign totally unrelated to Pride was incredibly refreshing."

Hope Little

Muska Zurmati

Barclay Maude

Miss Smith

Sam Wong

John Ker

Luc Frappier

Richard Cureton

Alex Walti

Lennon Shute

Nick Pietre

Addy Chan

Celeste Russouw

Tricia Hagoriles

Nice Shoes

Honey Balenciaga

Kelis 'Square It' by Sammy Rawal

Kraft-Singles-'Square-It-(feat.-Kelis)'-by-Sammy-Rawal

Christian Padron directs a short music film for&nbsp;Samora Pinderhughes.&nbsp;Masculinity&nbsp;is the&nbsp;the first release from&nbsp;composer Samora Pinderhughes'&nbsp;album Grief, and is part of the on-going collaboration between the director and artist&nbsp;under The Healing Project - a multidisciplinary response to trauma from structural violence."This film explores how different conceptions of manhood show up in body, language, and sound. Vulnerability is the center of this piece." Padron says.&nbsp;The documentary-style aesthetic explores masculinity in different characters and forms, and how the idea of 'manliness'&nbsp;is instilled from a young age. Spanning a range of tender vignettes, the video feels authentic and human, and this is reflected in the casting and location choices.&nbsp;"We wanted to have representations from various generations, from elders to babies, to think about how we're raised, what society teaches us, and how we reveal ourselves over time,” Padron continues.&nbsp;The film for Masculinity follows the short film Process, winner of the Audience Award for Best Experimental Film at BlackStar Film Festival, and Grief, a music and film commission by Carnegie Hall.

Christian Padron

Samora Pinderhughes

Jesse Sachs

Kassim Norris

Sammy Suh

Ryan De Franco

Nicole O'Connell

Musician

Samora Pinderhughes 'Masculinity' by Christian Padron

Samora-Pinderhughes-'Masculinity'-by-Christian-Padron

R&amp;B superstar Khalid delivers his choreographic debut and&nbsp;old world tableaux in Present,&nbsp;directed by Scheme E.&nbsp;The artistic influences in the visual range from ancient architecture to futuristic minimalism, and this sense of anachronism gives the visual a timeless, ethereal aesthetic.&nbsp;The&nbsp;interaction between Khalid and the other performers - both in the dance scenes and abstract setups - creates a sense of community, and the themes of being present and connected to the current moment shine through in the celebratory vignettes.&nbsp;

Scheme E

Cali Burns

Sarrah Carkeet

Sonja Tyspin

Elizabeth Puksto

Kaitlyn Battistelli

RCA Records

Khalid 'Present' by Scheme E

Khalid-'Present'-by-Scheme-E

Sammy Rawal directs a glossy promo for Not So French, featuring Lady Ice and a menagerie of fizzy pop beverages.&nbsp;Featuring frenetic camera zooms, a splash of visual effects and a bubbling energy throughout, Rawal loops different movements to create a GIF-style aesthetic, matching the beat of the track.&nbsp;Lady Ice is mesmerising throughout, jumping, shaking and twisting her way into a Soda Pop frenzy.&nbsp;"The idea behind this was to create an absurd advert-style music video for the fictitious NotSoFrench brand of soda," explains Sammy Rawal.&nbsp;"The video plays with the themes of 'sweet'&nbsp;and 'sexy'&nbsp;in a very camp approach. Driven by a graphic colour&nbsp;palette and starring Lady Ice of the iconic House of Miyake-Mugler, the video quickly spirals deeper into visual craziness as elements of digital collage, illustrated overlays and intentionally skewed scale/proportion are introduced."&nbsp;

Barclay J. Maude

Jannie Mcinnes, Richard Cureton

Carl Elster

Alexa Haywood @ Free Agent Uk

Steve Gottlieb

Revolver Films

Electronic

Not So French 'Soda Pop' by Sammy Rawal

Not-So-French-'Soda-Pop'-by-Sammy-Rawal

Fred Gervais follows up his <a href="https://www.promonews.tv/videos/2021/09/02/pl-wheelie-barbe-%C3%A0-papa-fred-gervais/72620" target="_blank">Barbe a Papa</a> video for Canadian hip hop outfit PL &amp; Wheelie with this Halloween-inspired ode to classic horror&nbsp;for WOOPA.As with the previous video Gervais employs PL (actor-rapper Pierre-Luc Lafontaine) in a number of set-ups that puts a comedic&nbsp;slant on the horror canon - in the whipsmart style of the early&nbsp;Eminem videos.Most of the old school monsters make an appearance, with an increasingly sexy take on the vampire genre.&nbsp;&nbsp;

Canada

Fred Gervais

Nicolas Fontaine

PL & Wheelie

Kristof Brandl

Guillaume Moffet

Universal Music Canada

Nancy Grant

Charlotte Le Bon (Flying Peach Productions)

Kenny Dorvil

Victoria Hazelton

Maïna Militza

Simon Boisx

Hip Hop

PL & Wheelie 'WOOPA' by Fred Gervais

Pl-&-Wheelie--'Woopa'-by-Fred-Gervais

Their first collaboration with Hello launched her album 25,&nbsp;and became the fastest video&nbsp;to reach 1 billion views on YouTube. Now Adele reunites with Xavier Dolan to create the opening video for her new album 30&nbsp;- feeling like a return in more ways than one.We are back in the same place&nbsp;- this was filmed in the Eastern Townships of Quebec, the same setting as for Hello, in September - and the cellphone coverage is not much better than it was in the first video.But Adele is different, and it is not just the&nbsp;well-publicised physical transformation. Dolan's purpose in his evocative visual for Easy On Me - as she leaves that house in the country, to make a new start -&nbsp;is to offer a glimpse of the stronger and more confident woman that she is now. Then he leaves Adele to make her own statement with the song.Dolan is been renowned for the strong female roles in his films, from&nbsp;his debut feature I Killed My Mother (J’ai tué ma mère) in 2009 (which he wrote and directed when he was 19)&nbsp;and&nbsp;Mommy in 2014.&nbsp;His eighth feature film, Matthias and Maxime, premiered in the official competition at the 2019 Cannes Film Festival. He’s currently working on his first miniseries, The Night Logan Woke Up.[imgtoken data:1]“I was honestly hoping for this to happen,” he has said about the chance to work with Adele again on Easy On Me. “For me, there’s nothing stronger than artists reconnecting after years apart. I’ve changed. Adele’s changed. And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes. It’s all the same, but different.”What is certainly the same is the success of their collaboration. Two weeks after its release, Easy On Me is on track to reach a billion views on YouTube even sooner than Hello.

Xavier Dolan

André Turpin

Élise De Blois

Mels Studio

Flawless Post

Phil Lee

Sons of Manual

Adele 'Easy On Me' by Xavier Dolan

Adele-'Easy-On-Me'-by-Xavier-Dolan

Fred Gervais directs a thrilling promo for&nbsp;PL &amp; Wheelie's debut single, Barbe à Papa.The brainchild of actor/rapper Pierre-Luc Lafontaine and producer Wheelie, the duo intermix 90's hip-hop with elements of comedy, surrealism and industrial alternative rock.&nbsp;The frantic mix of genres is reflected in the hypnotic video, which flashes through a series of conceptual vignettes, sometimes relating to the lyrics and sometimes just representing a cool visual idea.&nbsp;The aesthetic pays homage to nostalgic Noughties videos - whilst simultaneously taking cues from the excess of contemporary Korean pop promos -&nbsp;and is totally and utterly absorbing from first frame to last.&nbsp;

Robin Hernandez

Steven Turcotte

William Tétrault

PL & Wheelie 'Barbe à Papa' by Fred Gervais

Scheme Engine

Production Company

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