Tinashe 'Needs' by Sammy Rawal
Rob Ulitski - 23rd Aug 2023
Tinashe transforms the weekly supermarket shop into something elevated and bubbly, in Sammy Rawal's promo for Needs.
Under the glow of fluorescent striplights, Tinashe and friends take over the empty store, dancing down aisles, taking breezy jaunts in trolleys and dressing up in buffet meat selections.
It's a video that is firmly tongue-in-cheek, but still has the characteristics of an iconic Tinashe video: sharp choreography - by Nina McNeely - killer styling and a performance that oozes star quality.
Forget the shopping list, this video brings the fantasy of an all night shopping trip to life, and it would be a lie to say we wouldn't jump right in to join her. Let's twerk...
Rob Ulitski - 23rd Aug 2023
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Credits
Production/Creative
- Director
- Sammy Rawal
- Producer
- Jeff Kopchia
- Production Company
- SE
- Executive Producer
- Sheira Rees-davies
- 1st AD
- Parker Mcmillian
Camera
- Director of Photography
- Mayer Chalom
- Steadicam
- Drew Weaver
Lighting/Grip
- Key Grip
- Jake Reeder
- Chief Lighting Tech
- Marlon O'Brien
Art
- Production designer
- Irene Ashu
Wardrobe
- Stylist
- Yasi
- Hair
- Nina J
- Make-up
- Marlaine Reiner
Choreography
- Choreographer
- Nina McNeely
- Choreographer Associate
- Justin Conte
Editorial
- Editor
- Sammy Rawal
Grading
- Colourist
- Jared Rosenthal
VFX
- Post production company
- The Kroot
- VFX Supervisor
- Tomash Kuzmytski
Commission
- Commissioner
- Becky Lopez
- Label
- Nice Life Recording Company
Rob Ulitski - 23rd Aug 2023