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Tinashe 'Needs' by Sammy Rawal

Rob Ulitski - 23rd Aug 2023

Tinashe transforms the weekly supermarket shop into something elevated and bubbly, in Sammy Rawal's promo for Needs. 

Under the glow of fluorescent striplights, Tinashe and friends take over the empty store, dancing down aisles, taking breezy jaunts in trolleys and dressing up in buffet meat selections.

It's a video that is firmly tongue-in-cheek, but still has the characteristics of an iconic Tinashe video: sharp choreography - by Nina McNeely - killer styling and a performance that oozes star quality. 

Forget the shopping list, this video brings the fantasy of an all night shopping trip to life, and it would be a lie to say we wouldn't jump right in to join her. Let's twerk...

Rob Ulitski - 23rd Aug 2023

Tags

  • Choreography
  • R&B
  • Pop
  • Performance
  • Supermarket
  • Dance
  • Breezy
  • Fun

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Credits

Production/Creative

Director
Sammy Rawal
Producer
Jeff Kopchia
Production Company
Executive Producer
Sheira Rees-davies
1st AD
Parker Mcmillian

Camera

Director of Photography
Mayer Chalom
Steadicam
Drew Weaver

Lighting/Grip

Key Grip
Jake Reeder
Chief Lighting Tech
Marlon O'Brien

Art

Production designer
Irene Ashu

Wardrobe

Stylist
Yasi
Hair
Nina J
Make-up
Marlaine Reiner

Choreography

Choreographer
Nina McNeely
Choreographer Associate
Justin Conte

Editorial

Editor
Sammy Rawal

Grading

Colourist
Jared Rosenthal

VFX

Post production company
The Kroot
VFX Supervisor
Tomash Kuzmytski

Commission

Commissioner
Becky Lopez
Label
Nice Life Recording Company

Rob Ulitski - 23rd Aug 2023

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