Director of Photography

Carl Elster

Sammy Rawal directs a glossy promo for Not So French, featuring Lady Ice and a menagerie of fizzy pop beverages.&nbsp;Featuring frenetic camera zooms, a splash of visual effects and a bubbling energy throughout, Rawal loops different movements to create a GIF-style aesthetic, matching the beat of the track.&nbsp;Lady Ice is mesmerising throughout, jumping, shaking and twisting her way into a Soda Pop frenzy.&nbsp;"The idea behind this was to create an absurd advert-style music video for the fictitious NotSoFrench brand of soda," explains Sammy Rawal.&nbsp;"The video plays with the themes of 'sweet'&nbsp;and 'sexy'&nbsp;in a very camp approach. Driven by a graphic colour&nbsp;palette and starring Lady Ice of the iconic House of Miyake-Mugler, the video quickly spirals deeper into visual craziness as elements of digital collage, illustrated overlays and intentionally skewed scale/proportion are introduced."&nbsp;

Sammy Rawal

Barclay J. Maude

Scheme Engine

Jannie Mcinnes, Richard Cureton

Alexa Haywood @ Free Agent Uk

Steve Gottlieb

Revolver Films

Electronic

Not So French 'Soda Pop' by Sammy Rawal

Not-So-French-'Soda-Pop'-by-Sammy-Rawal

Sammy Rawal creates a world of colour and&nbsp;movement,&nbsp;in his super-stylish video&nbsp;for French producer Michael Calfan.Beautifully art directed set-ups and choreography are given an added dimension&nbsp;with VFX and gif-like loops - a visual representation of Calfan&#39;s On You.&quot;Inspired by Michael&#39;s production of the track, I went for a visual representation of the overall musical structure of the song by using loops and repetition of body movement,&quot; explains Rawal. &quot;I wanted the overall edit to feel like a metronome that parallels the BPM and tempo of the track.&rdquo;&nbsp;

France

Nicole Powell

Katie Nolan

BELIEVE MEDIA

Jannie McInnes

Lucille Durez

Ashley Readings

Matt Bianchi

Tricia Hagoriles

Alter Ego

Justine Tanneau

Unity Group

Alexa Haywood at Free Agent UK

Dance

Michael Calfan 'On You' by Sammy Rawal

Michael Calfan - On You (Official Video)

Director Sammy Rawal hosts a late-night party amongst the undergrowth on a deserted beach in his inspired promo for Come Over.With an odd and eerie feel throughout, Rawal turns the party into something extraordinary&nbsp;through editorial effects and creative compositing...

United States

Izzy Erlich

Rooster Post

Urban

Keita Juma ft Brendan Philip 'Come Over' by Sammy Rawal

KEITA JUMA FT. BRENDAN PHILIP “COME OVER” | Dir. SAMMY RAWAL | BELIEVE MEDIA

Carl Elster

Director of Photography

3 videos featuring Carl Elster

2021 (1)

2018 (1)

2015 (1)

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