David Knight - 2nd Mar 2018

Sammy Rawal creates a world of colour and movement, in his super-stylish video for French producer Michael Calfan.

Beautifully art directed set-ups and choreography are given an added dimension with VFX and gif-like loops - a visual representation of Calfan's On You.

"Inspired by Michael's production of the track, I went for a visual representation of the overall musical structure of the song by using loops and repetition of body movement," explains Rawal. "I wanted the overall edit to feel like a metronome that parallels the BPM and tempo of the track.” 

PRO Credits


DirectorSammy Rawal
ProducerNicole Powell
ProducerKatie Nolan
Production CompanyBELIEVE MEDIA
Executive ProducerJannie McInnes
Director of PhotographyCarl Elster
StylistLucille Durez
Make-upAshley Readings
Production designerMatt Bianchi
EditorSammy Rawal
VFXSammy Rawal
ColouristTricia Hagoriles
Grading companyAlter Ego
CommissionerJustine Tanneau
Artist managementUnity Group
Director's RepresentationAlexa Haywood at Free Agent UK

David Knight - 2nd Mar 2018

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