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David Knight - 2nd Mar 2018

Sammy Rawal creates a world of colour and movement, in his super-stylish video for French producer Michael Calfan.

Beautifully art directed set-ups and choreography are given an added dimension with VFX and gif-like loops - a visual representation of Calfan's On You.

"Inspired by Michael's production of the track, I went for a visual representation of the overall musical structure of the song by using loops and repetition of body movement," explains Rawal. "I wanted the overall edit to feel like a metronome that parallels the BPM and tempo of the track.” 

Credits

DirectorSammy Rawal
ProducerNicole Powell
ProducerKatie Nolan
Production CompanyBelieve Media
Executive ProducerJannie McInnes
Director of PhotographyCarl Elster
StylistLucille Durez
Make-upAshley Readings
Production designerMatt Bianchi
EditorSammy Rawal
VFXSammy Rawal
ColouristTricia Hagoriles
Grading companyAlter Ego
CommissionerJustine Tanneau
Artist managementUnity Group
Director's RepresentationAlexa Haywood at Free Agent UK

David Knight - 2nd Mar 2018

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