Jeshi 'Generation' by Brock Neal Roberts
Rob Ulitski - 6th Dec 2021
Brock Neal Roberts directs a chilling black comedy about urban youth in his latest collaboration with Jeshi.
The video for Generation, the rapper's pin-sharp critique of a troubled society, explores the complex issues facing the youth of today - from drugs to violence to an unhealthy reliance on digital technology - cleverly encapsulated in a fly-on-the-wall aesthetic.
From a vantage point high above the ground, the camera settles on a series of unfolding narratives, before quickly panning away and seeking out the next moment, involving one or more early-teen boy engaged in activities more usually associated with young men, or to Jeshi himself as on-the-spot commentator.
The concept is lived out by a group of young boys, who light cigarettes for strangers, throw rocks at takeaway food delivery riders and ignore parents whilst engrossed in their phones.
The cyclical nature of the concept is cleverly rounded off in the end scene, where the boys begin to throw rocks at a random neighbour's house, and the perspective switches from third person to first person, proving that we aren't only witnesses to the problems facing society, but very much a part of the tapestry.
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Rob Ulitski - 6th Dec 2021
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Credits
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Production/Creative
- Director
- Brock Neal Roberts
- Producer
- Joshua Noon
- Line Producer
- Aidan Robert Brooks
- Production Company
- AF
- Executive Producer
- Sana Khan
- Executive Producer
- Precious Mahaga
- Production Manager
- Ayo Alli
- 1st AD
- Sam Barnham
Camera
- Director of Photography
- Deon Van Zyl
- Focus Puller
- Eve Carenno
Lighting/Grip
- Gaffer
- Federico Belloli
Art
- Art Director
- Phoebe Ann Harris
Wardrobe
- Make-up
- Kite Chuang
- Wardrobe
- Ellie Rimmer
Casting
- Casting director
- Road Casting
Editorial
- Editor
- James Bradley
- Editing company
- Agile Studio
Grading
- Colourist
- Richard Fearon
- Colour grade company
- BS
VFX
- VFX
- Andrius Vizbaras
- Post production company
- Agile Studio
- Post Producer
- Alizee Levrino
- Post Producer
- Bruce Langfield
Agent
- Director's Representation
- OB Management
Commission
- Commissioner
- Ed Pearson
- Label
- Because
Other credits
2nd AD
Ayokunle Delano
Runners
Stephen Crawley, Brendy Mugisha, Harvey Abbas, Lily Clelland
Trainee
Agneiszka Kocinska
Motion Control
James Gillett
Spark Trainee
Sara Hebil Motie
Standby Props
Archie Kidd
Art Dept
Archibald Kidd
Animals
A-Z Animals
Animal Handlers
Carol Jones, Trevor Smith
Edit Assistant
Mossie Cassidy
Colour
Black Kite
Cast
Kids
Adults
Joseph Simon Bushell, Jessica Osunde, Kamahl Sami Miller, Keith Preddie, Oli Regan, Bunmi Osadolor, Samuel Burgess
Special Thanks
Femi Anderson & Josh Fashola
BTS
Jay Izzard
Rob Ulitski - 6th Dec 2021