Rob Ulitski - 24th June 2021

Ian Robertson returns with his first music video in ages - in fact, his first made in the UK in eight years - for electronic music duo Honne and their new track What Would You Do?

The concept explores a suburban love story between two young characters, played brilliantly by Daniel Ooko and Rebecca Louise. 

Egged on by a vision of featured artist Pink Sweat$ - reflected in a puddle - Ooko gains the courage to approach his neighbour, impressing her with his slick yet understated dance moves. They take a drive through the town - well, at least they would do, if he could get the car in gear.

And they almost make out, until a guitar-wielding leather jacket-clad bully persuades Louise to leave with him, ending in a climactic face off - all while Honne's James and Andy cameo as neighbourhood workers, quietly observing proceedings.

"Honne came to me with an idea about a young boy that takes revenge on his bullies," reveals Robertson. "I thought the lyrics were screaming out for a love story, so I took the elements of Honne's idea and rejigged it into a weird offbeat love triangle!" 

It's absurd fun, in the same vein as Robertson's lighthearted work for giant dance hits like Duke Dumont's Need U (100%) a few years ago. An unconventional yet charming concept that perfectly fits the track. 

PRO Credits


DirectorIan Robertson
ProducerNathan Craig
Production CompanyOb Media
Executive ProducerSam Holmes
Production ManagerSimon Wade
1st ADLaura Prast
Director of PhotographyJon Muschamp
GafferAlex Magill
Art DirectorStefania Lucchesi
Make-upMaria Mckenna
Casting directorAnna Kennedy Casting
EditorZsofi Talas
ColouristKarol Cybulski
VFXChris Bristow
Director's RepresentationOB Management
CommissionerKim Jarrett
LabelAtlantic Records
Other creditsProduction Coordinator: Jens Nielson Focus puller: Anil Duru Loader: Osman Tekno Tekdemir Steadicam: Justin Theodore Sparks: Peter Musgrave, Paige Fisher Art Dept Assistants: Matty Mancey-Jones, Maureen Kargbo Costume Supervisor: Natalie Wilkins SFX Supervisor: Keith Harding Production Assistant: Nick Horne Runners: Margherita Catalani, Linda Dorigo

Rob Ulitski - 24th June 2021

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