Honne ft Pink Sweat$ 'What Would You Do?' by Ian Robertson
Rob Ulitski - 24th June 2021
Ian Robertson returns with his first music video in ages - in fact, his first made in the UK in eight years - for electronic music duo Honne and their new track What Would You Do?
The concept explores a suburban love story between two young characters, played brilliantly by Daniel Ooko and Rebecca Louise.
Egged on by a vision of featured artist Pink Sweat$ - reflected in a puddle - Ooko gains the courage to approach his neighbour, impressing her with his slick yet understated dance moves. They take a drive through the town - well, at least they would do, if he could get the car in gear.
And they almost make out, until a guitar-wielding leather jacket-clad bully persuades Louise to leave with him, ending in a climactic face off - all while Honne's James and Andy cameo as neighbourhood workers, quietly observing proceedings.
"Honne came to me with an idea about a young boy that takes revenge on his bullies," reveals Robertson. "I thought the lyrics were screaming out for a love story, so I took the elements of Honne's idea and rejigged it into a weird offbeat love triangle!"
It's absurd fun, in the same vein as Robertson's lighthearted work for giant dance hits like Duke Dumont's Need U (100%) a few years ago. An unconventional yet charming concept that perfectly fits the track.
Rob Ulitski - 24th June 2021
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Credits
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Production/Creative
- Director
- Ian Robertson
- Producer
- Nathan Craig
- Production Company
- Ob Media
- Executive Producer
- Sam Holmes
- Production Manager
- Simon Wade
- 1st AD
- Laura Prast
Camera
- Director of Photography
- Jon Muschamp
- Focus Puller
- Anil Duru
- Steadicam
- Justin Theodore
Lighting/Grip
- Gaffer
- Alex Magill
Art
- Art Director
- Stefania Lucchesi
Wardrobe
- Make-up
- Maria Mckenna
Casting
- Casting director
- Anna Kennedy Casting
Editorial
- Editor
- Zsofi Talas
Grading
- Colourist
- Karol Cybulski
VFX
Agent
- Director's Representation
- OB Management
Commission
- Commissioner
- KJ
- Label
- Atlantic Records
Misc
- DoP's representation
- LT
- Clapper Loader
- Osman Tekdamir Loo
Other credits
Production Coordinator
Jens Nielson
Sparks
Peter Musgrave, Paige Fisher
Art Dept Assistants
Matty Mancey-Jones, Maureen Kargbo
Costume Supervisor
Natalie Wilkins
SFX Supervisor
Keith Harding
Production Assistant
Nick Horne
Runners
Margherita Catalani, Linda Dorigo
Rob Ulitski - 24th June 2021