Honne ft Pink Sweat$ 'What Would You Do?' by Ian Robertson
Ian Robertson returns with his first music video in ages - in fact, his first made in the UK in eight years - for electronic music duo Honne and their new track What Would You Do?
The concept explores a suburban love story between two young characters, played brilliantly by Daniel Ooko and Rebecca Louise.
Egged on by a vision of featured artist Pink Sweat$ - reflected in a puddle - Ooko gains the courage to approach his neighbour, impressing her with his slick yet understated dance moves. They take a drive through the town - well, at least they would do, if he could get the car in gear.
And they almost make out, until a guitar-wielding leather jacket-clad bully persuades Louise to leave with him, ending in a climactic face off - all while Honne's James and Andy cameo as neighbourhood workers, quietly observing proceedings.
"Honne came to me with an idea about a young boy that takes revenge on his bullies," reveals Robertson. "I thought the lyrics were screaming out for a love story, so I took the elements of Honne's idea and rejigged it into a weird offbeat love triangle!"
It's absurd fun, in the same vein as Robertson's lighthearted work for giant dance hits like Duke Dumont's Need U (100%) a few years ago. An unconventional yet charming concept that perfectly fits the track.
|Production Company||Ob Media|
|Executive Producer||Sam Holmes|
|Production Manager||Simon Wade|
|1st AD||Laura Prast|
|Director of Photography||Jon Muschamp|
|Art Director||Stefania Lucchesi|
|Casting director||Anna Kennedy Casting|
|Director's Representation||OB Management|
|Other credits||Production Coordinator: Jens Nielson Focus puller: Anil Duru Loader: Osman Tekno Tekdemir Steadicam: Justin Theodore Sparks: Peter Musgrave, Paige Fisher Art Dept Assistants: Matty Mancey-Jones, Maureen Kargbo Costume Supervisor: Natalie Wilkins SFX Supervisor: Keith Harding Production Assistant: Nick Horne Runners: Margherita Catalani, Linda Dorigo|
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