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Honne ft Pink Sweat$ 'What Would You Do?' by Ian Robertson

Rob Ulitski - 24th June 2021

Ian Robertson returns with his first music video in ages - in fact, his first made in the UK in eight years - for electronic music duo Honne and their new track What Would You Do?

The concept explores a suburban love story between two young characters, played brilliantly by Daniel Ooko and Rebecca Louise. 

Egged on by a vision of featured artist Pink Sweat$ - reflected in a puddle - Ooko gains the courage to approach his neighbour, impressing her with his slick yet understated dance moves. They take a drive through the town - well, at least they would do, if he could get the car in gear.

And they almost make out, until a guitar-wielding leather jacket-clad bully persuades Louise to leave with him, ending in a climactic face off - all while Honne's James and Andy cameo as neighbourhood workers, quietly observing proceedings.

"Honne came to me with an idea about a young boy that takes revenge on his bullies," reveals Robertson. "I thought the lyrics were screaming out for a love story, so I took the elements of Honne's idea and rejigged it into a weird offbeat love triangle!" 

It's absurd fun, in the same vein as Robertson's lighthearted work for giant dance hits like Duke Dumont's Need U (100%) a few years ago. An unconventional yet charming concept that perfectly fits the track. 

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Rob Ulitski - 24th June 2021

Tags

  • Comedy
  • Narrative
  • Electronic
  • Love Story
  • Coming of age
  • Suburbia

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Credits

Production/Creative

Director
Ian Robertson
Producer
Nathan Craig
Production Company
Ob Media
Executive Producer
Sam Holmes
Production Manager
Simon Wade
1st AD
Laura Prast

Camera

Director of Photography
Jon Muschamp
Focus Puller
Anil Duru
Steadicam
Justin Theodore

Lighting/Grip

Gaffer
Alex Magill

Art

Art Director
Stefania Lucchesi

Wardrobe

Make-up
Maria Mckenna

Casting

Casting director
Anna Kennedy Casting

Editorial

Editor
Zsofi Talas

Grading

Colourist
Karol Cybulski

Agent

Director's Representation

Commission

Commissioner
Label
Atlantic Records

Misc

DoP's representation
Loop Talent
Clapper Loader
Osman Tekdamir Loo

Other credits

Production Coordinator

Jens Nielson

Sparks

Peter Musgrave, Paige Fisher

Art Dept Assistants

Matty Mancey-Jones, Maureen Kargbo

Costume Supervisor

Natalie Wilkins

SFX Supervisor

Keith Harding

Production Assistant

Nick Horne

Runners

Margherita Catalani, Linda Dorigo

Rob Ulitski - 24th June 2021

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