Rob Ulitski - 15th Feb 2021

A man experiences time slips as an elusive woman pops in and out of his vision, in Jay Walker's mesmerising promo for Diplo and Sonny Fodera. 

Playing with themes of sanity, time and the very fabric of reality itself, the video moves at a breakneck speed, as the protagonist tries his best to maintain a sense of normality. 

DoP Anna Smoroňová uses lasers and strobing light effects to match the frenzied energy of the concept, and intermixes static establishing shots with handheld camerawork and subtle Snorricam footage to reflect the abstract vision. 

JAY WALKER:

We were lucky enough to shoot the video in a single night in one of Prague’s best locations. 

"This shoot was a rewarding undertaking for my team and I. Working on a limited budget naturally forced us to find ways to really maximise the whole approach so the result reflected the visual language we wanted to achieve.

"Working in Prague has serious advantages for me, as I am really familiar with the landscape of our small industry here. Navigating production on this was fun to do on our home turf, especially since I got to pull my established team on to this project. Since we all work together so much, our communication lines are already really clear. We were able to put our heads together and quickly build a strong approach for each department that unified the whole piece.

"We were lucky enough to shoot the whole video in a single night in one of Prague’s best locations. And despite the always-intense conditions of a night shoot, the vibe on set remained light, fun and positive the whole time. Our talent were lovely and always having a laugh at how quickly we were moving.

"Even prep and post with the label was enjoyable. This is my first commissioned music video, so I was a bit surprised that the entire label and creative team we consulted with were all about our age. The generational alignment between us and the client made communication really approachable, grounded and natural.

"Overall, the process on this video was all you could hope for it to be: fast, fun, playful and smooth!"

PRO Credits

Credits

DirectorJay Walker
Director of PhotographyAnna Smoronova
Production CompanyProvoke Pictures
Production CompanyBlink
Executive ProducerMojas Perovic
1st ADZach Slouka
Executive ProducerVojtěch Komrzý
Associate ProducerKlára Plechsson
Focus PullerPatrik Rams
2nd ACLukáš Král
GafferJirka Vrana
Art DirectorJirka Krmelík
WardrobeMartin Polák
HairAndrej Pocisk
Make-upPhil La Noiraude
EditorJakub Jelínek
ColouristMarina Starke
Post production companyUpp
CommissionerSam Seager
Other creditsLocation: Lokacni.cz, Ondřej Novák Location Manager: Martin Svoboda Creative Supervisor: Atila Martins Third Asst. Director: Vojtěch Dušek Script Supervisor: Ida Ralevska Safety Advisor: Jan Maruška Production Coordinator: Katarina Kubošiová Production Assistants: Anna Portyšová, Pavlína Přibylová, Natálie Holzknechtová Shadows: Gala Kebakoska, Karolína Beranová Lasers: Mlha Studio, Lukáš Dřevjaný, Jan Hladil Steadicam Operator: Vladimír Muller Steadicam Assistant: Jan Sion DIT: Matej Hajaš VTR: Ondřej Pech Wardrobe Assistant: Nik Dvořáková, Zenita Helgo Key Grip: Michal Ráliš Grip: Petr Šíp, Lukáš Muller Best Boy: Tomáš Rudčenko Electricians: Michal Sidor, Tomáš Vaňouček Base Boy: Igor Doe Driver: Oldřich Doležal Catering: Nikolas Můranský, Aneta Zemanová Post-Production Supervisor: Kristýna Řádková, Štěpán Kříž, Martin Petro Sound Post-Production: NAPA Records Sound Designer: Martin Blauber Camera: ARRI RENTAL Special Thanks To: Zoran Perić, Dominik Dušek BTS Photographer: Lena Knappová Special Thanks To:Kongresové Centrum Praha, Jakub Lukáš A Jan Hemmer, Václav Bejlek, Balša Kalac, Konstantin Čugunov, Pavel Hrdlička, Jiří Fusek

Rob Ulitski - 15th Feb 2021

Related Content

video

Katarzia 'Even Water Burns' by Jay Walker

Jay Walker's spellbinding video for Slovakian singer Katarzia Kubošiová is a gripping, impressionistic affair, dramatising different historical strands, connected by their theme: the …

David Knight - 11 months ago

Latest News